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7 Main Reasons Your Website Isn’t Generating Income

I outline seven reasons in today’s post for why your website isn’t generating any revenue for you.

Therefore, it’s the same old tale: you have a fantastic website and assume it’s going to blow up because everyone will flock to it. So, in this post, I’m going to discuss 7 reasons why your website isn’t generating any revenue, how to solve it, and how to make your website a money-generating machine.

I’ll go over seven techniques to effectively optimize your website for conversions. I’m now displaying websites to you that have generated millions of dollars in income, millions of conversions, and hundreds of lead generation alternatives.

I want to start by teaching you something Rand Segall said a few years ago. He published a video demonstrating the optimum website design. Although you shouldn’t adhere to this rule to the letter, it does contain the principles required to create a website that is growth-friendly. Naturally, you want to have all of the information a user needs to make a decision on your website available before the fold.

The process therefore begins with a title, headline, or tagline of some kind, a subtitle that may elaborate on that tagline, and a CTA/Call-To-Action that may be a button or the primary point of contact you want website visitors to make. And finally, of course, some kind of social proof, which can be a testimonial, a link to one of your case studies, and then a visual. This can be a little bit further down the page.

The most crucial information should be in the top left corner of your website, and everything should flow smoothly because the majority of website visitors will read from left to right when they are there.

Therefore, let’s go through some of these.

1) Texting

Your messaging is unclear, terse, and fails to provide the user with the information they require as soon as they arrive at the website.

You can see that it states, “We design lucrative branding and websites for startups,” on our agency’s website. We pretty much only do that; that is what we do. Therefore, it makes it simple for the user to come here and grasp exactly what kind of service we should offer and why they want to collaborate with us.

That’s one, then: avoid creating complicated, outlandish taglines and make sure your messaging is succinct and simple to comprehend. The most important thing is to keep it simple: stick to 7–10 words, one sentence, and something you can say to someone in an elevator without too much difficulty.

2) A Call-To-Action

Your website should have crystal-clear calls to action. As you can see, the website has two calls to action here, a call to action or button here, and elsewhere. This is evident on every kind of website you can find online, where choosing a course of action is quite simple and obvious.

Therefore, if I visit the homepage of Slack, for instance, we will understand and see all of those right here in their design. You can tell I’m on the Slack features page because there is a big, obvious call to action to “Get started” or “See all features.”

If I click “See all features,” it’s gonna let me scroll through the page and learn more about the brand. They even have this sticky menu up here to make sure that call-to-action is always clear and easy to see as I scroll throughout that website.

So make sure that you have calls-to-action throughout–don’t overload, folks! Keep it consistent across the board, but try to make all of your buttons or calls-to-action go to a place where they can perform some type of action, and convert on your website.

3) Social Evidence

Another thing I always suggest—and you’d be astonished at how many organizations I find doing this—is that they don’t have any references, case studies, or other evidence that demonstrates their expertise.

In light of this, I always, always advise doing it above the fold. If you are unable to put that above the fold, be sure to add it someplace on your homepage so visitors can learn more about you.

Now, if you scroll down on our website, harnixtech.com.ng, you’ll see reviews from actual clients with whom we’ve partnered and worked. This is incredibly effective.

Focusing on obtaining Google reviews that you can then use is another option. You should write an honest review because you can post it on your website. However, if you also use Google for reviews, you now have a location to store those reviews and you also appear locally in that map pack, which is going to be essential to your development.

Making sure you have endorsements, reviews, or some other form of social evidence that demonstrates your expertise is the third step. You can always refer back to this file because, as you can see, it contains my social proof. Additionally, once you scroll down the website, more social proof appears below the fold.

People need to understand how to collaborate and what it’s like to work with you. In order to determine whether we are competent at what we do and whether our potential clients want to work with us, I’ve had clients or prospects contact us first. Then, they’ll go and contact our existing clients to get testimonials and real, live reviews.

So make it simple for visitors to your website to find those endorsements and reviews.

4) Funding

Next, simplify the user experience as much as you can to help users decide if you’re the right fit for them.

If not, I’ll quickly explain it here. This is simply our online form, so I’m going to keep it short and sweet and just begin to fill it out. Type: awol.com Okay, so this is where it gets weird, isn’t it? It’s cool: it works, but I’m not sure whether that’s the appropriate word.

Therefore, be sure your website has a question or something like. Because of the fact that we previously had a website, a really simple form, and a ton of leads.

However, a large portion of those leads either had the necessary funds or didn’t meet our ideal client profile. Therefore, like I mentioned earlier, have clear messaging, right? Who your ideal customers are should be included in that messaging.

Ours are new businesses. They can click that after reading some of your testimonies and evaluations, so that call-to-action is also fantastic.

Naturally, the fourth reason your website isn’t converting is that you’re now being targeted and offering a client’s ideal budget that you’d like to work with.

5) Communication

You probably aren’t measuring the interactions on your website, which is reason number 5 for why your website isn’t converting.

This company, blackillustrators.com, offers a website where you can download illustrations with people of color in them. We can now go ahead and add some design features and make this site attractive, but that’s something we’re doing at random, right? We don’t base those decisions on the information we now have.

We want to make sure the page has strong calls-to-action and that the most popular illustration packs are near the top because a lot of people are clicking on the illustration packs. We also see that many individuals are using search engines, so we want to be sure we have all the search terms and keywords we may require.

A majority of the illustrations we produce are related to the business category because people adore that one. Check out how this heat map is helping us decide how the interactions on this website should go.

You can view recordings made using Microsoft Clarity and observe real-time interactions between visitors to your website. Being able to examine and say, “Okay, well, this individual spent only this amount of time on this page, maybe we should make some modifications,” is vital.

Now that Google Analytics and Microsoft Clarity are both free tools, which you are probably already aware of, use them to examine your website’s top performing pages, analyze your heat map created with Clarity, listen to recordings, and determine how to improve it so that users will convert more easily.

6) Simpleness

The sixth and final piece of advice I have for you all is to keep things straightforward.

Sometimes website activity is overdone; there is too much going on. As you can see, there are only 5 products on our menu. We make it very streamlined and straightforward for the end user, with no submenu of a submenu of a submenu and no 15,000 places to go.

Consider Stripe, perhaps one of the best payment processing platforms on the planet, if you look at all the top websites. You see how easy it is, don’t you? The main menu consists of 5 things; some of these have giant menus, but overall, the layout is straightforward.

There aren’t many calls to action throughout the website as you scroll; you can find one here, one further down, and one here. Really sleek and easy to understand. One of the largest payment processors in the world is undoubtedly this one.

However, make sure that using your website is simple. Limit the number of primary navigational options on your website to six, keep the content simple, and make it simple for visitors to find what they’re looking for.

Having your contact information in the header or footer, ensuring that there aren’t too many calls-to-action on each page, and making sure the website is, of course, responsive for all the various device kinds are some quick and easy ways to do this.

7) Design

The last thing I’ll say is that your branding does not compel the user to trust you.

I frequently come across websites with terrible branding, and the response I always get is, “Oh well, branding doesn’t matter, the look and feel doesn’t matter.” It’s the content’s caliber.

That much is true, but the first thing that visitors notice about your website is its appearance: is it appealing, does it look amazing, how does the overall flow feel, are the colors balanced and subtle, and does it generally seem wonderful? You want to make sure that your website appears fantastic, and I’ll tell you right now that our previous website looked alright. The conversions were decent, but it wasn’t outrageously good.

We need to make that adjustment now to make sure that it corresponds with the kind of customer that we’re going to target after we relaunched and refreshed our brand and went and said, “We’re charging a premium to our clients, we want to make sure that our website looks premium as well.” Our leads also increased dramatically.

But once more, you want to make sure that your branding is strong for website visitors. And the key reason is that you need to be appealing to the end user naturally. They must immediately notice uniformity throughout the website since how you conduct business will be reflected in how your brand appears to customers.

Conclusion

I appreciate you all who read through this long post, We would like to hear your comments on this, Thanks!.

5 Signs That Your Website Needs A Redesign

Neglecting or running an outdated website is one of the top mistakes that organizations make nowadays.

Just having social media accounts won’t cut it if you want your business to succeed online; you must step it up and provide your clients a well-maintained website that they can browse and interact with.

What’s your apologies?

Typical justifications given by website owners for not redesigning their outdated sites include:

  1. I appreciate the existing design, but in reality, what matters is what is “effective” or “essential,” not what you “enjoy.”
  2. I routinely update the information on my website: People are either drawn to or turned off by a website’s design before they read any information.
  3. Design is irrelevant: Design does, in fact, matter. According to research, 38% of users will quit interacting with a website if the design or content are unappealing.
  4. My website is superior to those of my rivals’ Even if this is the case, a well-designed website can help you do far better by significantly raising your conversion rate.

If the design or content of a website is ugly, 38% of visitors will stop interacting with it. So let’s go through 5 valid signs why your website needs a redesign.

1) Your website appears dated or jumbled

Does your website resemble a design from the 1980s? Your website is undoubtedly out of date if it was designed at least three years ago. Because websites deteriorate with time, think about redesigning.

To draw in and keep visitors on your website, it must appear sufficiently contemporary. Additionally, it must have a visually pleasing design.

Regularly check the copyright (©) year at the bottom of your website to ensure it’s the current year. A past date makes it look like your website has expired or isn’t active.

Your new site ought to:

  • appear tidy and less cluttered;
  • have content that is organized well;
  • Be appealing to visitors’ eyes;
  • a menu with clear navigation;
  • contain the proper pictures.

2) Search engines do not give your website a high ranking

You should absolutely think about a thorough overhaul if search engines aren’t picking up on the existence of your website.

You would have the chance to reconsider your content strategy and rewrite your content in a way that is search engine friendly if you redesign your website.

If you are serious about success online, SEO is no joke. With this advice in mind, a fresh and contemporary website should be created.

Your new site ought to:

  • Feature informative, well-written material that is packed with relevant keywords;
  • employ headings and meta tags appropriately;
  • contain pictures that have been search engine optimized;
  • a sitemap in XML;
  • being put up on search engines;
  • Adapt to mobile devices (more on this below).

3) Your website doesn’t aid in lead generation

A well-designed website is an excellent marketing tool that should aid in the expansion of your company. Your current website should absolutely be redone if it doesn’t support your company’s objectives.

Your new website ought to include:

  • clear summons to action
  • Easily accessible contact details
  • attractive landing pages
  • brief and powerful forms
  • No links are broken

39% of people will stop engaging with a website if images won’t load or take too long to load.

4) Your website doesn’t support mobile devices

A mobile-friendly website is not only fantastic, but also essential given that 40 to 60 percent of website visitors utilize mobile devices.

If your website isn’t “responsive,” a revamp is overdue.

A responsive website is one that adapts seamlessly to the screen sizes of the device being used by a visitor. This kind of website resizes, hides, shrinks, enlarges, or moves the content to make it look good on any screen.

If you still aren’t persuaded, it’s crucial to understand that mobile friendliness has a significant impact on how well your website performs in search results. Google normally ranks a mobile-friendly website higher than one that isn’t when a user searches on a mobile device.

Your new site ought to:

  • Be receptive;
  • quickly load on mobile devices;
  • present content in a way that is simple to read;
  • Have obvious, large enough to tap calls-to-action (CTAs) on mobile devices;
  • Have images that are the right size.

5) Out-of-date features, capabilities, materials, or images

  1. Is your information still current?
  2. Is your website still effective at conveying your current core beliefs and objectives?
  3. Do all of your website’s features function properly?

Consider eliminating certain elements from your website if you find that they are out of date or not functioning properly. However, if they make up a significant portion, redesigning is your best choice.

Maintaining a properly functional and pertinent website is crucial for attracting website visitors.

You may even come to the realization that your company has outgrown some features or content on your website and that a redesign is necessary to both refresh the material and make room for new and essential stuff.

As a result…

Please notice that not all of the aforementioned offenses must be present on your website in order for you to think about redesigning it. We advise that you redesign your website if any of the aforementioned situations apply to you.

You may also think about occasionally visiting the websites of your rivals to see what they are doing in terms of website design that you are not doing, to learn from them.

Your website is a visual representation of your business and as such it must be excellent.

Top 5 Ways To Increase Website Traffic

Having a website is one thing, but getting people to visit it is another crucial aspect that all businesses should take into account.

To strengthen your brand, you may use website traffic to gauge how effectively your marketing is performing and to learn more about your audience. Additionally, it helps you raise conversion rate, lead generation, and search engine reputation.

Here are some efficient techniques to promote your website and increase visitors;

1) Examine your baseline

Google Analytics

You must verify your baseline, or understand your present traffic numbers, to start increasing the amount of traffic to your website. You can use this to determine whether the other steps you take to drive more traffic to your website are working.

I’m sure you can find a way to accomplish this. You must configure Google Analytics. Two excellent alternatives to Google Analytics include:

  • Some people favor Clicky Analytics because of its “real-time” functionality.
  • Mixpanel 

Some of the most significant metrics to take note of are listed below:

  1. distinct visitors (Users)
  2. Bouncing rate
  3. average duration of stay (Avg. Session Duration)
  4. Page views
  5. (Pages/Session) Pages per visit
  6. (Direct, search, and referral) Traffic sources, etc.

2) Optimization for search engines

SEO Marketing What It Is And How It Works

 

Making your website visible to users and potential users requires on-page search engine optimization (SEO). The technique of attracting visitors from “free,” “organic,” “editorial,” or “natural” search results on search engines is known as SEO. People typically choose the first through tenth results when searching because the first has a distinct benefit. SEO assists business owners in getting their website in front of top internet searchers. Reaching mobile consumers as well as a sizable customer base is made possible by this. It’s crucial to make sure that your website and content are as pertinent to people looking for your goods or services as feasible. To help your future consumers find you, you would need to research the terms they will use.

Your firm can gain a great deal from optimizing its local search presence. Sales will increase, you’ll be more visible online and off, you’ll be able to contact customers more easily, your KPIs will be easier to manage, and your conversion rates will go up. According to the most recent Google statistics, location is a factor in around 20% of search inquiries.

To get (and stay) ahead of the competition, it is no longer sufficient to post frequently. You now need to nail your SEO, conduct an ongoing campaign, check for meta tags, etc.

The Hummingbird algorithm utilized by Google has modified the SEO approach over time, according to recent research.

This indicates that Google now understands topics in addition to only looking at keywords, which has an impact on 90% of user queries.

Therefore, you must use LSI Keywords for Google to comprehend the topic of your content. by use of your LSI graphs. These terms and expressions are associated with your chosen keyword. If you recently produced a piece on event planning, for instance, your LSI keywords might be the following:

Therefore, you must use LSI Keywords for Google to comprehend the topic of your content. by use of your LSI graphs. These terms and expressions are associated with your chosen keyword. If you recently produced a piece on event planning, for instance, your LSI keywords might be the following:

  • present-day happenings
  • activities taking place nearby
  • To-do list for event planning
  • how to launch a business in event planning
  • events this weekend close to me
  • leading news stories of 2018
  • business news today
  • printable event planning checklist
  • articles on events that are interesting 

By doing this, you make it simple for Google to understand what exactly your content is based on—in this case, “Events”—and how to rank it accordingly.

3) Social Media Websites

Social Media Websites

Social media may be a helpful tool for businesses because it allows you to interact with your customers and increase website traffic. Additionally, it improves consumer interaction, brand reputation, and cost efficiency. Although managing your social media is challenging, the payoff is enormous when done regularly. However, it also has drawbacks, such as the need for resources and unfavorable reviews. You may choose the ideal strategy for using social media for your business by taking into account these benefits and drawbacks. One of the best ways to show people what you are made of is through social media. Utilizing your existing fans’ networks gives you an additional advantage.

Utilizing powerful hashtags is the cherry on top of using social media. This has just lately been found to be the most effective method for getting many people to notice your message. Using hashtags wisely allows you to accurately target your ideal client and reach out to new audiences. Use the “click-to-tweet” button as another strategy to increase the number of shares on your article.

Adding videos to your LinkedIn profile is another technique to boost traffic. Recent studies have demonstrated LinkedIn’s rapid growth. Recently, there has been a huge growth in the number of people using LinkedIn to share content. Having stated that, how exactly is this accomplished? Posting videos, particularly those with personal narratives that motivate your audience, is a significant effective strategy. Additionally, your topic must be interesting, and your content must be relevant across all of your social media channels. Use shorter paragraphs and bucket brigades, such as Wait, Here’s the deal, For instance, That said, etc., and make sure your words are ordered and engaging.

Make sure the images you use to support your argument are pleasing to the eye. Stunning images can significantly increase your visitors. They make your posts more appealing, which encourages users to browse your website for longer. Compared to all other status updates, photographs on Facebook made up 93% of the most engaging posts, according to researchers. You offer your title the best chance to drive traffic and clicks when you pair it with a compelling image.

It’s also important to remember to publish during busy times. It’s important to realize that there are specific times to upload material to social media; simply posting whenever you feel like it won’t cut it, according to Hubspot. Some moments are superior to others. With the aid of the aforementioned link, you can learn more advice on how to approach this even if you might not be able to get the appropriate timing.

4) Email Promotion

email promotion

A very powerful method for increasing visitors to your website is email marketing. You should create your email lists using your website or an existing client database, it is advised. This is because organic emails have consistently been shown to operate well and deliver positive results. Today, a crucial component of email marketing is developing a sequence that nurtures new sign-ups and fosters relationships.

Once set up, email marketing is a powerful tool for building brand loyalty, thought leadership, and serving as a free form of lead generation. Regular newsletter distribution and email offer promotion are wonderful ways to stay in touch with your clients and can drive traffic to your website. Top-of-mind awareness, internet traffic, and sales strategy are a few of its goals.

This is accomplished by:

  1. Created-to-order customer email newsletters
  2. Highlighting particular items and categories in each newsletter
  3. Including blog posts in newsletters to increase click-through and open rates.

Just be sure to be extremely smart about how frequently you send emails; otherwise, your consumers may choose to ignore, delete, or unsubscribe from them.

Also, give great consideration to the subject lines of your emails. These have a significant impact on whether a user opens your email or not. Your emails won’t be able to drive visitors to your website if they are never opened.

5) Submit a Guest Post

Guest Post

Many people have come to the idea that guest posts are unproductive, but if used wisely, they may be one of the most successful ways to drive traffic to your website. This is due to the likelihood that they will spread the post among their sizable readership. Additionally, it might help to diversify your material and demonstrate to your audience that you are engaged in your industry. The most important thing is to blog on websites that are relevant to your audience to attract high-quality visitors. Determine nearby complementary companies whose clients are a good fit for your enterprise. Check to see if you can write a post for their blog that includes a link to your website. Ensure that your material is pertinent and helpful to them.

The use of guest posts draws new users to your website. It would be preferable if you permitted additional writers to blog on your website. But you should also employ different formats, such as Instagram takeovers and YouTube guest appearances, instead of just writing blogs. A helpful resource section should be scattered throughout your guest article. It’s also advantageous to include your material among the useful resources.

Conclusion

You’ll agree with me after reading these 5 steps that they are crucial for helping your company expand and establish your brand. Be sure to create material that appeals to influencers as well. The truth is that compelling content is necessary if you want powerful people to share it. You can establish yourself as a respected authority in your field by consistently engaging in these activities.

5 Reasons Your Restaurant Needs A Website

During the Covid pandemic that lots of industries and businesses halted activities, individuals got their daily supplies through online website and markets. Most restaurants that have website were able to thrive and send out food to their consumers through their website.  If you are an entrepreneur or a business owner still contemplating on whether to have to a website for your business. In this article, I would be writing on five valid reasons why your restaurant needs a website.

Increase brand awareness and visibility:

restaurant website

according to statistics, over three billion people have access to the internet, and surely your potential customers would be among these three billion people.  For your restaurant to gain visibility and access to a larger community, you need a website. Food is a basic need of life and people obviously use the internet to get anything they need.

Promote other service:

restaurant website

also, your restaurant might provide other services like dispatch riders, catering and event planning services. The use of a website will help online customers know about these other services.

Keep Customers up-to-date on the menu:

restaurant website

every business always have new things coming up. when you operate a restaurant, you could have a new menu that you would want to start selling, the website would be updated and make your customers when you have such information.

Get Reviews from Customers:

restaurant website reviews

review is an important aspect of any business as it helps you know if you are doing anything wrong, take corrections and do better. If it’s a good review, you would feel good, if it is bad then you improve. Reviews help one’s business get recognition and the public view on your service.

Reduce Advertising Cost:

restaurant

advertisements are quite expensive and at times may not even portray the message you are trying to send the public. The use of website for your business helps to cut the cost of advertisement and provides a 24/7 information to your customers

In conclusion, to not own a website for your restaurants in this age and time is in fact a big derail on your business as you tend to loose potential clients and would not be able to make much sales. Do you need a website, contact us at 09013245258 and we would be glad to set one up.

5 Reasons Why Your Church Needs A Website

Being in the digital era where almost everything is found on the internet. Even when it relates to religion, one needs to be digitalized. In this article, we will be writing on the five reasons why your church needs a website.

1) A website welcomes first-time members to your church:

5 Reasons Why Your Church Needs A Website

many people make use of the internet daily and when they come across your website, the might be moved to join through the website’s online stream services. Also, people who relocated to a new vicinity near your church might use the internet to search for churches near them and stumble upon your website and luckily would start attending your church afterwards.

2) It Keeps members up-to-date on activities:

5 Reasons Why Your Church Needs A Website

instead of spending lots of money on bulletins, flyers and posters, one can easily get any information regarding church activities from your website such as the bible reading for the day, events taking place, and others

3) To appeal to the younger generation:

Church Website On Laptop, Tablet, Monitor and Smartphone

another valid reason why your church needs a website is the younger generations are flooded on the net and it would be used as an avenue to win souls for God.

4) It establishes credibility:

Church Website

in every aspect of one’s life credibility is a key factor every individual seeks for. Having a website boost the image of your church. It builds trust from a public point of view.

5) It showcases your CSR activities:

Get A Church Website

finally, having a church website helps show your church’s involvement in community building.

In conclusion, a website is what tells people about how serious you take anything in this digital era . if you need help with setting up a website for your church, you can contact us on call or WhatsApp 09013245258.