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What to Know About Recruitment as an Employer

After receiving applications for your job offer, what happens next? I will let you on what to know about recruitment in this article.

Finding competent prospects, in the opinion of many recruiters, is the most challenging step in the hiring procedure. Even though it could be difficult, this is just the start of a very important business procedure. Recruiters must continue to put in the same amount of effort and dedication throughout the hiring process, even after prospects have been shortlisted. Finding candidates is merely the first step in what many experts believe to be a multi-stage process.

Why Is Recruitment Important?

An illustration of an employer having a handshake with his employees

The recruitment process is crucial for businesses to identify the right candidates. Employers must make the most of their recruiting strategies, particularly in the applicant-driven market of today. Because there is such a demand for talented workers, recruiting procedures must be made more attractive to candidates. To do this, they must make sure that every step of the hiring process goes well. This procedure must be optimised in order to attract the best candidates and enhance the overall candidat experience.

Most often, when people consider the recruitment process, they just think about recruiting people—getting them to apply to your firm. In reality, there are really seven steps in the recruitment process, with actual recruitment being the second. To ensure that you are running a full and effective recruitment process, you must comprehend and adhere to all seven processes.

  1. Define Your Ideal Candidate
  2. Attract And Source Candidates
  3. Shortlist Applicants into Candidates
  4. Screen Shortlisted Candidates
  5. Interview
  6. Check for Refrences
  7. Onboarding and Introduction
An image of employers setting up their ideal candidate

Who is your ideal candidate?

The Process So Far

You’re prepared to go on to the next phase of the hiring process, which is locating and luring talent, if you’ve previously received applications for an available position. Determining your ideal candidate was the step before this, in which you, as the employer, chose the “ideal” candidate. Later on in the screening process, this step will be crucial, but for the time being, it will assist you know what qualities to look for in a potential applicant.

The candidate experience then begins with attracting your current applications, which is what you want to do next. The most crucial part of this procedure is communication between recruiters and applicants. For candidates, waiting for recruiters to respond or not hearing back at all can be extremely frustrating and alienate them from your brand. For this reason, whetheryou’re expressing your apologies or preparing for the next stage, it’s imperative that you get in touch with applications as soon as possible.

Many recruiters utilise recruitment automation tools to speed up this procedure and guarantee that candidates have a favourable experience right away. These tools are helpful for expediting responses and informing candidates of any options or schedule adjustments. Once application begin to come in, it’s time to move on to the next round of the hiring process.

The Next Steps

As we continue with the hiring process, let’s examine the following steps;

Shortlist Applicants into Candidates

The third stage of the hiring process is shortlisting candidates from applicants. Although it could seem that candidates and applicants are interchangeable, there is a difference to be made. An applicant is somebody who submits a job application to your company. On the other hand, candidates are potential workers who have a good chance of being hired and who are likely to move on to the interview stage.

The number of applicants who become candidates depends on how many applications move on to the next phase. By identifying potential problems early on, employees can use this information to enhance the hiring procedure. If too many candidates withdraw from consideration before the screening and interview phases, there can be a problem. You can use it to keep tabs on the number of people that click on your job posting and the number of applications.

Screen Shortlisted Candidates

Now that you have a concise list of applicants, it is time to begin screening your candidates. This essential stage determines which candidates will move on to the employment process interview stage. When vetting potential candidates, it’s crucial to be diverse in your choices and to establish expectations.

Comparing your actual applications to the profile you developed during this phase with the ideal candidate you selected in step one may be helpful, but keep in mind that no prospect will exactly suit your “ideal.”

Instead, list both desirable aspects, such as personality, and necessary characteristics, such as experience and education. If candidates are proceeding to the next step, the interview stage, using automated pre-screening technologies can help speed up the process and ensure that they receive a prompt response.

Interview

An image of an employer conducting an interview with a candidate

After prospects have been screened, it is time to set up and hold interviews. This process includes critical scheduling for convenience and effectiveness. The majority of the candidates you’ll be speaking with most certainly have scheduled interviews elsewhere. Therefore, it’s crucial to schedule interviews as soon as you can and at times that work for your prospects.

When several interviews are required, calendar software can help recruiters resolve scheduling issues. This can expedite the scheduling process and make it simpler for both parties to match availability, allowing for the accommodation of all candidates. It can also be advantageous to offer slots during lunch or during regular business hours for people who are currently employed.

Reference Check

When a candidate has successfully completed the interview process and is a strong contender for the position, it is a good idea to check references. This method can assist you in selecting from a large pool of qualified candidates while confirming their qualifications.

It’s crucial to exercise patience at this point and wait to rule out any potential candidates until after they’ve accepted an offer with all requirements satisfied and a start date established. If you don’t, you run the risk of losing the candidate or having them perform poorly on the pre-employment test.

If that’s the case, by deliberately rejecting other candidates, you’ve missed out on some great backup candidates because it’s very difficult to reinstate a candidate after they’ve been fired. Until a new hiring is completed, stay in touch with potential applicants during the reference check process to let them know they are still being considered.

Onboarding & Introduction

The hiring process’s last stage is onboarding. You can start the onboarding process for a candidate once they accept an offer and join your company as a new hire. Each organisation will go through this stage differently, but it is necessary for a smooth transition.

A successful onboarding programme should provide new hires with enough knowledge and resources, training, and mentoring. Making new hires feel welcome at your company is crucial, and it also significantly improves team member retention and job happiness over the long term.

The importance of effective recruitment in the growth of a company cannot be overstated. In reality, the hiring process is a crucial company function that is typically viewed as a tedious and time-consuming chore.

The future expansion and success of your business depend on your ability to attract and keep new talent. The candidate experience during your recruitment process can make or break your company in terms of further hiring attempts. It’s crucial that your hiring procedure be quick and well-planned as a result.

By carefully following the seven steps of the recruitment process, you can make sure that candidates have a favourable view of your company from the very first engagement. Candidates will be enthusiastic to work for your business as a result, regardless of whether they are hired immediately away or opt to apply again later. With the right tools for recruitment and a well-structured recruitment process, your company can quickly get talented candidates.

How To Boost Your Personal Branding Online

Personal branding is an essential part of businesses that should not be overlooked. It helps businesses present themselves as a leader in a particular industry. For starters, personal branding is about revealing to your audience what you want them to see or know about your business. It is about building positive and persistent thoughts about your business in their minds.

This article will teach you how to boost and improve your personal brand.

1) What should your business be known for?

Find out, as you plan to start a business, what you want your audience to know you for. Pick a niche and do everything you can to make sure people recognize you for the particular thing you have intended.

2) Be authentic

Don’t try to make yourself what you’re not. Your potential customers can tell whether you’re actually able to do what you say or not. So, don’t try to portray what you’re not. Be real, and you’ll definitely find those who will love and patronize your business.

3) Genuinely care

You need to present your business as one that totally understands your audience and their needs and cares about them.  As a matter of fact, if you don’t intend to help people with your business, you shouldn’t think about personal branding as it won’t be a successful one. To make it successful, personal branding requires that you genuinely care about your audience.

4) Know your audience

It is important you know where to find your audience and potential customers. Find out whether they are on Facebook or any other social media app. If they’re not mostly on social media, are they on forums? Make your research about them.

5) Engage with your audience

While building your personal brand, ensure you engage with your audience. It helps them to feel important, and that you value their interaction with your content. For example, you should reply people’s comments when you post. Doing this will help you gain more engagement and visibility in the long run.

6) Be consistent

If you want to make people recognize you for an exact thing, you need to be doing that thing, regularly. That is also the case with personal branding. You need to consistently tell your audience that you’re the one they should turn to, by providing content that portrays what you have in mind, and what picture you want your audience to think of you.

Conclusion

Personal branding helps your business to stand out from others, so it is necessary you include it in your business if you want to gain more visibility and sales. This article has revealed how to boost your personal brand online.

7 Main Reasons Your Website Isn’t Generating Income

I outline seven reasons in today’s post for why your website isn’t generating any revenue for you.

Therefore, it’s the same old tale: you have a fantastic website and assume it’s going to blow up because everyone will flock to it. So, in this post, I’m going to discuss 7 reasons why your website isn’t generating any revenue, how to solve it, and how to make your website a money-generating machine.

I’ll go over seven techniques to effectively optimize your website for conversions. I’m now displaying websites to you that have generated millions of dollars in income, millions of conversions, and hundreds of lead generation alternatives.

I want to start by teaching you something Rand Segall said a few years ago. He published a video demonstrating the optimum website design. Although you shouldn’t adhere to this rule to the letter, it does contain the principles required to create a website that is growth-friendly. Naturally, you want to have all of the information a user needs to make a decision on your website available before the fold.

The process therefore begins with a title, headline, or tagline of some kind, a subtitle that may elaborate on that tagline, and a CTA/Call-To-Action that may be a button or the primary point of contact you want website visitors to make. And finally, of course, some kind of social proof, which can be a testimonial, a link to one of your case studies, and then a visual. This can be a little bit further down the page.

The most crucial information should be in the top left corner of your website, and everything should flow smoothly because the majority of website visitors will read from left to right when they are there.

Therefore, let’s go through some of these.

1) Texting

Your messaging is unclear, terse, and fails to provide the user with the information they require as soon as they arrive at the website.

You can see that it states, “We design lucrative branding and websites for startups,” on our agency’s website. We pretty much only do that; that is what we do. Therefore, it makes it simple for the user to come here and grasp exactly what kind of service we should offer and why they want to collaborate with us.

That’s one, then: avoid creating complicated, outlandish taglines and make sure your messaging is succinct and simple to comprehend. The most important thing is to keep it simple: stick to 7–10 words, one sentence, and something you can say to someone in an elevator without too much difficulty.

2) A Call-To-Action

Your website should have crystal-clear calls to action. As you can see, the website has two calls to action here, a call to action or button here, and elsewhere. This is evident on every kind of website you can find online, where choosing a course of action is quite simple and obvious.

Therefore, if I visit the homepage of Slack, for instance, we will understand and see all of those right here in their design. You can tell I’m on the Slack features page because there is a big, obvious call to action to “Get started” or “See all features.”

If I click “See all features,” it’s gonna let me scroll through the page and learn more about the brand. They even have this sticky menu up here to make sure that call-to-action is always clear and easy to see as I scroll throughout that website.

So make sure that you have calls-to-action throughout–don’t overload, folks! Keep it consistent across the board, but try to make all of your buttons or calls-to-action go to a place where they can perform some type of action, and convert on your website.

3) Social Evidence

Another thing I always suggest—and you’d be astonished at how many organizations I find doing this—is that they don’t have any references, case studies, or other evidence that demonstrates their expertise.

In light of this, I always, always advise doing it above the fold. If you are unable to put that above the fold, be sure to add it someplace on your homepage so visitors can learn more about you.

Now, if you scroll down on our website, harnixtech.com.ng, you’ll see reviews from actual clients with whom we’ve partnered and worked. This is incredibly effective.

Focusing on obtaining Google reviews that you can then use is another option. You should write an honest review because you can post it on your website. However, if you also use Google for reviews, you now have a location to store those reviews and you also appear locally in that map pack, which is going to be essential to your development.

Making sure you have endorsements, reviews, or some other form of social evidence that demonstrates your expertise is the third step. You can always refer back to this file because, as you can see, it contains my social proof. Additionally, once you scroll down the website, more social proof appears below the fold.

People need to understand how to collaborate and what it’s like to work with you. In order to determine whether we are competent at what we do and whether our potential clients want to work with us, I’ve had clients or prospects contact us first. Then, they’ll go and contact our existing clients to get testimonials and real, live reviews.

So make it simple for visitors to your website to find those endorsements and reviews.

4) Funding

Next, simplify the user experience as much as you can to help users decide if you’re the right fit for them.

If not, I’ll quickly explain it here. This is simply our online form, so I’m going to keep it short and sweet and just begin to fill it out. Type: awol.com Okay, so this is where it gets weird, isn’t it? It’s cool: it works, but I’m not sure whether that’s the appropriate word.

Therefore, be sure your website has a question or something like. Because of the fact that we previously had a website, a really simple form, and a ton of leads.

However, a large portion of those leads either had the necessary funds or didn’t meet our ideal client profile. Therefore, like I mentioned earlier, have clear messaging, right? Who your ideal customers are should be included in that messaging.

Ours are new businesses. They can click that after reading some of your testimonies and evaluations, so that call-to-action is also fantastic.

Naturally, the fourth reason your website isn’t converting is that you’re now being targeted and offering a client’s ideal budget that you’d like to work with.

5) Communication

You probably aren’t measuring the interactions on your website, which is reason number 5 for why your website isn’t converting.

This company, blackillustrators.com, offers a website where you can download illustrations with people of color in them. We can now go ahead and add some design features and make this site attractive, but that’s something we’re doing at random, right? We don’t base those decisions on the information we now have.

We want to make sure the page has strong calls-to-action and that the most popular illustration packs are near the top because a lot of people are clicking on the illustration packs. We also see that many individuals are using search engines, so we want to be sure we have all the search terms and keywords we may require.

A majority of the illustrations we produce are related to the business category because people adore that one. Check out how this heat map is helping us decide how the interactions on this website should go.

You can view recordings made using Microsoft Clarity and observe real-time interactions between visitors to your website. Being able to examine and say, “Okay, well, this individual spent only this amount of time on this page, maybe we should make some modifications,” is vital.

Now that Google Analytics and Microsoft Clarity are both free tools, which you are probably already aware of, use them to examine your website’s top performing pages, analyze your heat map created with Clarity, listen to recordings, and determine how to improve it so that users will convert more easily.

6) Simpleness

The sixth and final piece of advice I have for you all is to keep things straightforward.

Sometimes website activity is overdone; there is too much going on. As you can see, there are only 5 products on our menu. We make it very streamlined and straightforward for the end user, with no submenu of a submenu of a submenu and no 15,000 places to go.

Consider Stripe, perhaps one of the best payment processing platforms on the planet, if you look at all the top websites. You see how easy it is, don’t you? The main menu consists of 5 things; some of these have giant menus, but overall, the layout is straightforward.

There aren’t many calls to action throughout the website as you scroll; you can find one here, one further down, and one here. Really sleek and easy to understand. One of the largest payment processors in the world is undoubtedly this one.

However, make sure that using your website is simple. Limit the number of primary navigational options on your website to six, keep the content simple, and make it simple for visitors to find what they’re looking for.

Having your contact information in the header or footer, ensuring that there aren’t too many calls-to-action on each page, and making sure the website is, of course, responsive for all the various device kinds are some quick and easy ways to do this.

7) Design

The last thing I’ll say is that your branding does not compel the user to trust you.

I frequently come across websites with terrible branding, and the response I always get is, “Oh well, branding doesn’t matter, the look and feel doesn’t matter.” It’s the content’s caliber.

That much is true, but the first thing that visitors notice about your website is its appearance: is it appealing, does it look amazing, how does the overall flow feel, are the colors balanced and subtle, and does it generally seem wonderful? You want to make sure that your website appears fantastic, and I’ll tell you right now that our previous website looked alright. The conversions were decent, but it wasn’t outrageously good.

We need to make that adjustment now to make sure that it corresponds with the kind of customer that we’re going to target after we relaunched and refreshed our brand and went and said, “We’re charging a premium to our clients, we want to make sure that our website looks premium as well.” Our leads also increased dramatically.

But once more, you want to make sure that your branding is strong for website visitors. And the key reason is that you need to be appealing to the end user naturally. They must immediately notice uniformity throughout the website since how you conduct business will be reflected in how your brand appears to customers.

Conclusion

I appreciate you all who read through this long post, We would like to hear your comments on this, Thanks!.

LinkedIn Ads for Lead Generation

One of the best strategies for generating targeted leads is LinkedIn advertising. It is now more crucial than ever to nurture audience data since audiences have more influence over consent as we move toward a cookie-less world. Businesses are increasingly being pressured to put in more effort to give their users valuable experiences and produce content that resonates to their audience.

In order to help businesses attract audiences and generate higher-quality leads and position their companies for long-term success, this article will delve deeply into the greatest methods and tactics that can be used in lead generation ads.

Benefits of LinkedIn Advertising for Lead Generation

LinkedIn App

Why are LinkedIn Ads better than those from other ad networks? Most of the time, the required user intent is already present. People use this site to keep up with the most recent news in their sector. LinkedIn is the place to attract their attention if your business has solutions to meet their needs.

Exchange Value by Giving Users More

LinkedIn Objective Choice

Make advertisements that draw in your target demographic. As a business transaction, treat your lead generating ads. You must provide something in exchange for something else. Instead of using captions that are just focused on selling, engage your audience with entertaining, informative, or inspiring material. Additionally, you need to provide content that your brand can speak authoritatively about without promoting any particular goods or services.

Publicize Your Content

The adage “Content is King,” which we have all heard many times, applies equally to blog posts and LinkedIn ads. The following is a collection of LinkedIn Ads’ best practices for content:

  • With images, sponsored content performs better.
  • Include compelling call to action language
  • Pick language that will appeal to your intended audience.
  • Maintaining consistency fosters trust.

Opportunities for Call To Action

One of the most crucial elements of a successful lead generation campaign is the call to action (CTA), without which users simply won’t provide their information. You must make sure that your CTA is simple and linked with your main goal if you want your LinkedIn campaigns to be successful.

Select an Appropriate Ad Format

LinkedIn Ad Format

Within the LinkedIn campaign manager, you have a choice of five ad formats: single image ad, carousel ad, video ad, message ad, and discussion ad.

We advise the following best-practices for LinkedIn Ads in order to develop attractive advertisements that produce leads.

Five best practices for ad formats:

  • Single picture advertisements – We advise adding some text, but be careful not to cram too much into the image. Make sure there is still white space and that the wording is straightforward.
  • Carousel ads: Use three to five cards to make an attractive and interesting advertisement. Additionally, we urge marketers to use the AIDA model for every tile. AIDA stands for Awareness, Interest, Desire, and Action in the marketing model.
  • For the best engagement rates with video advertising, it’s recommended to keep the length under 30 seconds. Additionally, you should make sure that the initial five seconds of the video have a hook or engaging material to keep the viewer interested.
  • Message advertisements: To make the message seem more personalized, add a profile picture or a logo. Add personal touches like the user’s initial name or business.
  • Set up numerous CTA buttons with links to pertinent website pages or information for conversation advertisements. Per message, you can choose up to 5 CTA buttons.

Use Lead Generation Forms

By combining Lead Gen Forms with your ad creatives, you can get around the main drawback of forms that are located on websites: they force users to leave the LinkedIn platform and are frequently filled out manually. Instead, simply clicking a button, LinkedIn Lead Gen Forms automatically fill out the form with the prospects’ information, reducing the likelihood that the user would lose interest and frequently increasing conversion rates.

To ensure that all leads are fed into your software, you can combine LinkedIn Lead Gen forms with your CRM or email marketing program. This will not only make it easier for you to manage incoming leads, but it will also let you build lead magnet funnels that allow you to nurture leads along the sales funnel by sending them emails with pertinent information.

Choose Your Audiences Carefully

LinkedIn Targeted Audience

You can target the most appropriate people with LinkedIn Ads by job title, business name, industry, seniority, and other criteria using professional demographic data. To generate audiences that convert, make use of all the available segmentation techniques. A well-targeted campaign can generate higher-quality leads and increase return on advertising investment (ROAS).

You should also make sure that your website has the LinkedIn Insights Tag installed. This helpful utility is a piece of code that can be used to build effective lookalike and retargeting audiences. Additionally, it is an essential tool for monitoring conversions from LinkedIn advertising.

Although some CMSs include apps and integrations that don’t require coding, the Insights Tag may need a developer’s assistance to be implemented.

Measure the success of the campaign

Utilize built-in analytics to optimize your campaigns and conversion tracking to monitor website conversions from LinkedIn advertisements. The number of completed sign-ups, downloads, or purchases is one of the many metrics you can monitor on LinkedIn when working on lead generation. These metrics include:

  • Impressions and Reach; 
  • Conversions; 
  • Conversion-rate; 
  • Cost-per-conversion; 
  • Number of leads; 
  • Cost-per-lead

For a complete picture of your campaign’s success, you can also combine the data from the LinkedIn Campaign Manager section with data from the LinkedIn Insights Tag. You may set up conversions depending on your website and track them with the Insights Tag to find out whether a user filled out a form after clicking on your lead generation advertisement.

LinkedIn Door

LinkedIn is an ideal platform for increasing your online presence because it allows you to publish content and form connections with potential customers. It boosts customer involvement with your company and opens up fresh chances for you.

5 Ways A Website Will Help Your School

Every sector of life has gone digital and the educational sector is not left out. With the use of the internet, individuals can get to know about your school, make updates, give reports of any sort. It is vital that your school’s online and offline presence are active. In this article, I will be telling you of five ways a website will help your school.

School Website

1) Give prospective students or parents a good impression of your school:

Any ward or parent in search of an educational institute to enroll to if they are to stumble on your school website will give a top quality impression of how serious you are about impacting knowledge. A frequently updated website is importance as it helps them make enquiry directly from the comfort of their home.

2) Keep students and parents updated on activities:

When the students or parents are in need of information concerning your school, they can easily reach you through the website and get any update concerning anything.

3) Give your school a wider reach:

Having a website helps market your school to a larger community on the internet.

4) Improve the school’s image:

A website will give your school some sort of credibility and positive impression to the public. It will give the public a first-hand trust towards your school and its credibility.

5) It strengthens your advertising:

Having a website is a great tool for advertising your school. You can run a search engine optimization(SEO) which is quite cost effective.

In conclusion

Having a school website increases market considerably as it will be more visible. If you need help or guidance on how to set up a website, you can contact us on 09013245258, or make use of our contact page form.

5 Signs That Your Website Needs A Redesign

Neglecting or running an outdated website is one of the top mistakes that organizations make nowadays.

Just having social media accounts won’t cut it if you want your business to succeed online; you must step it up and provide your clients a well-maintained website that they can browse and interact with.

What’s your apologies?

Typical justifications given by website owners for not redesigning their outdated sites include:

  1. I appreciate the existing design, but in reality, what matters is what is “effective” or “essential,” not what you “enjoy.”
  2. I routinely update the information on my website: People are either drawn to or turned off by a website’s design before they read any information.
  3. Design is irrelevant: Design does, in fact, matter. According to research, 38% of users will quit interacting with a website if the design or content are unappealing.
  4. My website is superior to those of my rivals’ Even if this is the case, a well-designed website can help you do far better by significantly raising your conversion rate.

If the design or content of a website is ugly, 38% of visitors will stop interacting with it. So let’s go through 5 valid signs why your website needs a redesign.

1) Your website appears dated or jumbled

Does your website resemble a design from the 1980s? Your website is undoubtedly out of date if it was designed at least three years ago. Because websites deteriorate with time, think about redesigning.

To draw in and keep visitors on your website, it must appear sufficiently contemporary. Additionally, it must have a visually pleasing design.

Regularly check the copyright (©) year at the bottom of your website to ensure it’s the current year. A past date makes it look like your website has expired or isn’t active.

Your new site ought to:

  • appear tidy and less cluttered;
  • have content that is organized well;
  • Be appealing to visitors’ eyes;
  • a menu with clear navigation;
  • contain the proper pictures.

2) Search engines do not give your website a high ranking

You should absolutely think about a thorough overhaul if search engines aren’t picking up on the existence of your website.

You would have the chance to reconsider your content strategy and rewrite your content in a way that is search engine friendly if you redesign your website.

If you are serious about success online, SEO is no joke. With this advice in mind, a fresh and contemporary website should be created.

Your new site ought to:

  • Feature informative, well-written material that is packed with relevant keywords;
  • employ headings and meta tags appropriately;
  • contain pictures that have been search engine optimized;
  • a sitemap in XML;
  • being put up on search engines;
  • Adapt to mobile devices (more on this below).

3) Your website doesn’t aid in lead generation

A well-designed website is an excellent marketing tool that should aid in the expansion of your company. Your current website should absolutely be redone if it doesn’t support your company’s objectives.

Your new website ought to include:

  • clear summons to action
  • Easily accessible contact details
  • attractive landing pages
  • brief and powerful forms
  • No links are broken

39% of people will stop engaging with a website if images won’t load or take too long to load.

4) Your website doesn’t support mobile devices

A mobile-friendly website is not only fantastic, but also essential given that 40 to 60 percent of website visitors utilize mobile devices.

If your website isn’t “responsive,” a revamp is overdue.

A responsive website is one that adapts seamlessly to the screen sizes of the device being used by a visitor. This kind of website resizes, hides, shrinks, enlarges, or moves the content to make it look good on any screen.

If you still aren’t persuaded, it’s crucial to understand that mobile friendliness has a significant impact on how well your website performs in search results. Google normally ranks a mobile-friendly website higher than one that isn’t when a user searches on a mobile device.

Your new site ought to:

  • Be receptive;
  • quickly load on mobile devices;
  • present content in a way that is simple to read;
  • Have obvious, large enough to tap calls-to-action (CTAs) on mobile devices;
  • Have images that are the right size.

5) Out-of-date features, capabilities, materials, or images

  1. Is your information still current?
  2. Is your website still effective at conveying your current core beliefs and objectives?
  3. Do all of your website’s features function properly?

Consider eliminating certain elements from your website if you find that they are out of date or not functioning properly. However, if they make up a significant portion, redesigning is your best choice.

Maintaining a properly functional and pertinent website is crucial for attracting website visitors.

You may even come to the realization that your company has outgrown some features or content on your website and that a redesign is necessary to both refresh the material and make room for new and essential stuff.

As a result…

Please notice that not all of the aforementioned offenses must be present on your website in order for you to think about redesigning it. We advise that you redesign your website if any of the aforementioned situations apply to you.

You may also think about occasionally visiting the websites of your rivals to see what they are doing in terms of website design that you are not doing, to learn from them.

Your website is a visual representation of your business and as such it must be excellent.

7 Reasons Why Your Brand Needs A Brand Champion?

As a brand in the industry, certain issues and complaints from your customers creeps in and to this customer start losing interest in your brand. This gives your brand tough time in getting the visioned height.

Consumer gets tougher to convince about the quality of product from the brand. Now challenged with the problem of :

  1. How to make customers believe and trust in your?
  2. How to get your employees work satisfactory with the brand strategy?

The right steps to take at this point is to have someone with a good tactics to help build consumers trust with your brand. Sure you now know the source of the problem and the solution to it. Guess yes?

All your brand needs is a “BRAND CHAMPION”. Yes you read that right.

Who Is A Brand Champion?

A brand champion is one who is responsible for creating and developing a brand and encouraging support for it, both inside and outside a company. In this article I will be sharing some vital reasons why your brand should have a brand champion.

1) As A Source Of Motivation

The brand striving to succeed and stay ahead of the business , are likely to encounter challenges that puts them on the ground . These challenges requires one with the ability to to encourage the brand.

The brand champion is the only tool with this potential to push the zeal of the brand in facing this challenges. They gives the brand, consumers, worker and the audience reasons to believe and continue dealing with the brand. He or She plays a technical role in promoting the brand, and ensures the brand and workers are working in line with laid down strategy.

2) A Protector To The Brand

The brand champion has the responsibility for securing the brands reputation . He takes the necessary steps to solving any suspected issues that might come up before the brand becomes aware of them.

He safeguards the brand from scandalous activities from its competitors , ensure no negative publicity about the brand is made.

The head of the brand are given informative detail of any foreseen problem identified so it does not take the brand surprisingly. All fundamental duties of protection are entrusted to him.

3) Advertising The Brand

Although marketers are responsible for this responsibility, brand champs also reach out to audience and make the brand known to them.

The brand champ relates with the audience and consumers to do some findings on what the wish the brands improve and reports back to the head , so as to address all complaints. With their impact in reaching out to the audience gives the brand more chances of capturing more customers for themself.

4) Assist In Brand’s Development And Innovation

They are creative and strategic in helping the brand improve and get more opportunities in the business game . Their innovativeness in identifying the best methods and resources for which the brand needs at every point is noticeable.
Their presence keeps the brand in good business record and increases the brand’s reputation. The put forward new ideas for the brand.

5) The Brand Adviser

Brand champions gives the brand tips on what should be done to improve the brand reputation, how to implement the ideas, the brand relationship with its worker, the consumers.

They are constantly consulted for advice due to their role in any brand. They ensure that the heads of the brand keep up to the brands promises to its consumers and workers.

6) Ensure Cooperation Among The Brand And Workers

He performs a duty of ensuring the workers are all in good working terms with one another and also with the brand . He educates them on the need to relate so as to work in line with the brands promises to their consumers.

7) Support The Brand

He stands in for the brand in every point, by providing all basic information, potential strategy for the brand which helps them achieve. His presence to the brand and the workers also the customers , gives everyone a sense of belonging. The support of all is needed for the brand to make its promises a success .

In Summary

Every starting business needs a brand champion for the role they play . With the support from the brand, workers , consumers and the audience their efficiency is paramount to none.Their presence guaranties certainty in the brands success.

Hope this was useful. Don’t forget to comment, suggest, ask questions in the comment section.You can also contact us for more business tips.

2022 TikTok Advertising: A Simple Guide to Building Ad Campaigns, Reporting, and Advertising Guidelines

There is a ton of advice and information available for advertising on well-known social media platform websites like Facebook, LinkedIn, and Instagram, but not as much for TikTok. Due to the fact that TikTok is a relatively new medium, advertisers have little time to learn what strategies are effective. We’ll cover a range of subjects about TikTok advertising in this blog post, from rules to creating campaigns. Let’s begin with the fundamentals:

Who Uses TikTok and what is TikTok?

TikTok Advertising Guide For Beginners

Currently, according to statistics from Douyin, the Chinese version of TikTok, TikTok is the fourth most popular social media network worldwide. There are 1 billion monthly active users worldwide who can share 10-minute-long short-form video material on this platform. Musically, an app where users could publish brief lip-sync videos, was the previous name of TikTok. When Musical.ly changed its name to TikTok in 2018, users could initially create videos that were only 15 seconds long; this feature is now extended to 10 seconds. Over 3 billion downloads of the app have been made worldwide.

TikTok is now available in 150+ countries and 35+ languages, and it is the most downloaded app in more than 40 of those nations, according to the TikTok Creator Marketplace. According to data released in January 2022 by TikTok’s self-service advertising tools, users between the ages of 18 and 24 make up the largest age group on the platform globally with 43.7% of all users, followed by users between the ages of 25 and 34 with 31.9%.

In January 2022, there were 43% men and 57% women using TikTok.

The statistics presented above does not include individuals under the age of 18 due to advertising regulations. The graphic above does not represent data from users between the ages of 13 and 18 because the minimum age to use TikTok is 13.

Why Is Advertising on TikTok Different?

tiktok advertising update

Although there are significant changes to take into account before beginning, TikTok advertising shares many parallels with other social media sites. It is advised for both small and large enterprises to use TikTok advertising, which takes place on the company’s own advertising platform, TikTok Ads Manager, through TikTok For Business. According to TikTok, 61% of users believe that TikTok advertising stands out from that on other popular social media and video platforms.

Since TikTok is a wholly video-based platform, there is only one ad type available: video, preferably vertical and with a resolution of 1080 x 1920 pixels or a 9:16 aspect ratio. This is the main distinction between TikTok Ads Manager and other social media platforms.

Another crucial consideration is that, given the demographics and readership of the platform, TikTok might not be as effective for B2B marketers.

What is the price of TikTok advertising?

Due to the fact that TikTok is a very new platform and only began experimenting with advertising in 2019, it can be expensive to run ads and see results, but there are various ad types to select from to accommodate businesses of all sizes and budgets. On the platform, the amount spent on advertising can be specified as a daily budget or a lifetime budget for both individual campaigns and ad groups.

A daily budget is the amount you are willing to spend each day for a specified period of time, as opposed to a lifetime budget, which is the maximum amount of money you are willing to spend on a campaign or ad group over the course of the specified term. For instance, if you establish a lifetime budget of £300 and your total spending for April is £300, you won’t go above that amount in any given month. If your daily budget for the entire month of April is £300, you will spend £9,000 (30 x £300).

Guidelines for TikTok advertising

All platforms have advertising guidelines that primarily outline what you are allowed and not allowed to do on the platform. The TikTok Advertising Policy’s section on forbidden and restricted content is one of the most crucial to read through. Additionally, you can learn more about ad forms, ad language, ad quality, and editorial.

The TikTok Community Guidelines and Terms of Service must also be followed by ad creatives.

What You Need To Know About TikTok Promotions?

TikTok Ads Manager and TikTok For Business

TikTok Ads Manager is a feature of TikTok For Business, a tool for managing your company’s presence on the platform. You can use this platform to explore the creative aspect of your brand. TikTok Ads Manager is constructed quite similarly to Facebook Ads Manager, especially in terms of reporting. You may traverse a dashboard, campaign, assets, reporting, and insights tab. The platform’s design is comparable to the Facebook and LinkedIn interfaces when it comes to campaign management. Campaigns can be turned on and off, and key metrics like CPC, impressions, and CTR are displayed along with the budget and status of the campaigns. There is a campaign level, an ad group level, and an ad level, as shown in the demo image below.

You must register for a TikTok business account called TikTok For Business in order to run advertisements on the app. You are prepared to begin your advertising journey on TikTok Ads Manager once the account has been setup and the appropriate business information has been submitted. We’ll go over some important things you should be aware of before diving right in the following few paragraphs.

TikTok Ads Manager Organization

Although TikTok Ads Manager includes five levels with various settings, overall, it is pretty similar to Facebook Ads Manager:

  • You may manage your TikTok advertising account in the TikTok Ads Manager.
  • The foundations of your advertisement, along with the advertising objectives and formats, are laid out at the Ad Campaign level.
  • You can select your target market, ad placements, and budget at the Ad Group level.
  • You are able to write your real ad and copy at the Ad Creative level.
  • Finally, you may choose a destination URL for your advertisement on the Landing Page level.

TikTok’s Advertising Goals

It is advised to consider your business goals and match them with one of the TikTok advertising objectives before you begin to consider ad styles or settings in the future. Depending on the stage your potential consumer is in right now, advertising objectives are divided into three groups.

Awareness

To get your product or service out there and familiarize people with your company, it is ideal to employ the Reach goal under the Awareness stage if your customer is not yet aware of your brand.

Reach: With the Reach aim, you can reach as many people as you can with your advertisement.

Consideration

To get the most out of your advertising budget and to maximize your return on investment, pick one of the following goals if your target market is already familiar with your brand:

  1. Traffic: Your website or mobile app will receive more visitors thanks to the Traffic aim.
  2. App Installs: The App Installs goal is to have as many users download your app as you can.
  3. Views of your videos: The Views of your videos objective is to increase the number of viewers of your videos.
  4. Lead generation: The goal of lead generation is to get leads for your company or brand that you can follow up with quickly.

Conversion

We advise selecting the conversion objective if you want to use your ads to promote actions like purchases, sign-ups, cart additions, or other comparable occurrences.

Conversions: The Conversions target will encourage useful website actions.

Formats For TikTok Advertising

TikTok Advertising Formats

On TikTok Ads Manager, 5 advertising forms are now accessible. You should take into account your objectives, financial constraints, and the advantages of each format to determine which is ideal for you and your company.

TopView

As soon as your target audience opens the app, TopView ads appear. On TikTok, this is one of the priciest forms of advertising.

Control of a brand

The cost of brand takeovers is equivalent to that of TopView. Due to its cost, big brands primarily utilize this format.

Ads in-Feed

Because of their reasonable cost and excellent ROI, in-feed advertising are the most often used ad forms on the platform. In the intended population, these advertisements appear at random when app users are scrolling.

Branded Hashtag Competition

Businesses can publish a challenge on the site using the Branded Hashtag Challenge ad style. This works for bigger campaigns.

Printed Results

With the Branded Effects ad format, advertisers may own branded stickers that users can apply to their own content.

The Instant Page On TikTok

The Instant Page On TikTok

A few months ago, TikTok Instant Page debuted. Its major goal is to offer an in-feed ad-accessible landing page that loads quickly and takes users to the brand’s website. In order to improve user experience, these lightweight native landing pages load 11 times faster than typical landing pages and are incredibly simple to develop and customize. Users of the TikTok app can access information, movies, photos, carousels, and more with the help of Instant Pages without ever leaving the TikTok app itself.

How Do I Create TikTok Ad Campaigns?

How to Run TikTok Ads in 2022

In a word, you must decide on a goal, choose your audience, establish your budget, and create your advertisement in order to launch a campaign. However, there are more to this than just these 4 easy stages to a successful TikTok campaign.

To start, you must register your company on TikTok For Business in order to create a business center account. You can create a TikTok Ads Manager account after this has been setup within this interface.

TikTok’s Pixel

A measurement tool called the TikTok Pixel allows advertisers to monitor the effects of their TikTok adverts on their websites. It is a small piece of code that aids in tracking user activities and sales, and setting it up is free.

Setting up conversions using the TikTok Pixel is highly advised if you want to track various occurrences and the effectiveness of your ads as a result. This is something you can do in the Events Manager area. Install the code manually or through various integrations on your website. Simply put, adding the TikTok Pixel and setting up events will let you to see where visitors went and what they did on your website after seeing your advertisement. Here is a video that shows how to set up the TikTok Pixel for a beginner.

Ad campaigns on TikTok

Once your Pixel is operational, you may begin developing your campaigns. The simplified mode and the bespoke mode are the two alternatives. We advise selecting the custom mode for better customization. Don’t worry, though; we can walk you through the process:

You must select your advertising purpose for the campaign, which must coincide with your corporate goal. The possible advertising goals are described above.

You have the option to select where your advertising will be shown at the ad group level. You can either add or exclude third-party platforms in the placement section. Due to their poor quality, Harnix Tech typically advises against including any third-party placements. You must also set up your audience targeting at this stage. If you want to start out easy, use demographic audience targeting. If you already have some data in your account, you can also create a custom or lookalike audience. You must put up the TikTok Pixel on your website in order to use some of these audiences.

To target the appropriate audience, you can pick relevant areas, age groupings, languages, hobbies, and behaviors by using targeting by demographics. We advise using the targeting expansion option on TikTok so that it will expand your chosen audience to include users who share your interests if it is anticipated that your audience will be too small.

On this level, you must also select a budget and determine whether to use a lifetime budget or a daily budget.

You can now submit or record your video advertisement on the level of ads. TikTok only supports video, as was already mentioned. Various ad copy variations can be placed in the smart text section, and TikTok will choose which one to display to each user based on a variety of parameters.

If you feel that an Instant Page might help your business at this point, you can establish one.

After you post your ad and insert the destination URL, your campaign will enter the review phase, which can take anywhere from 24 to 48 hours.

How Do You Write A TikTok Ad?

How Do You Create Ad Campaign On TikTok

How can I make my TikTok ads successful? is a question you might have given how expensive TikTok is to advertise on. Don’t Make Ads, TikTok advises. Make videos for TikTok. Given how brief this is, we shall translate:

Make sure to develop authentic material if you want your TikTok advertising to be successful. When businesses employ user-generated content (UGC) as their advertising, this is a wonderful example. The fact that these customer testimonial videos appear to be real reactions to goods or services makes them more personable to viewers. Customers despise it when there are too many logos and branding on display. This does not imply that you shouldn’t use your brand’s logo, just that you should do so subtly. Consider making a video in a more unpolished, organic approach. User-generated content (UGC) can be helpful in the beginning or if you don’t have the funds for professionally produced videos. However, we wouldn’t say that UGC is the only way to succeed because it varies for specific industries and markets.

Vertical filming is another crucial consideration. You may have seen material on TikTok that was shot horizontally in the past, but doing so just lowers user satisfaction and renders your advertisement ineffective.

People will scroll further if they are not immediately engaged, which is a crucial point to remember in this situation. TikTok is a quick-moving medium, so you need to start your ad with something that captures the audience’s attention in the first few seconds and keeps it throughout the entire commercial. The appropriate audio and music may really improve your video.

Question yourself, “Would I personally click on this ad if I saw it on TikTok?” when it comes to TikTok advertising. That’s true, don’t be hesitant to play around with the personality of your brand. The fact that your material doesn’t require a significant investment from a production standpoint is one of the best things about this platform.

TikTok ads that have been successful

Visit this page to view advertisements from well-known brands like Duolingo, KFC, Sephora, PUMA, and many more. If you want to see some of the best ads from popular brands according to TikTok, browse this page.

Each person has a unique approach to marketing, so what works for company A might not work for company B.

Ads on TikTok: Reporting

TikTok Ad Reports

You can report on a campaign level, an ad group level, or an individual ad level once your ads are live or have stopped airing. Determine the most crucial metrics you need to analyze for your organization, then choose the time period you want to report on.

Click on the reporting section in TikTok Ads Manager to generate a custom report from a template that can be emailed to your email address or the email address of your client to check how your marketing initiatives are performing. These can also be exported for your own use or scheduled to be sent as an xlsx or csv file as regularly as daily reports. You can create these custom reports with the appropriate information and analytics for each campaign.

5 Reasons Your Restaurant Needs A Website

During the Covid pandemic that lots of industries and businesses halted activities, individuals got their daily supplies through online website and markets. Most restaurants that have website were able to thrive and send out food to their consumers through their website.  If you are an entrepreneur or a business owner still contemplating on whether to have to a website for your business. In this article, I would be writing on five valid reasons why your restaurant needs a website.

Increase brand awareness and visibility:

restaurant website

according to statistics, over three billion people have access to the internet, and surely your potential customers would be among these three billion people.  For your restaurant to gain visibility and access to a larger community, you need a website. Food is a basic need of life and people obviously use the internet to get anything they need.

Promote other service:

restaurant website

also, your restaurant might provide other services like dispatch riders, catering and event planning services. The use of a website will help online customers know about these other services.

Keep Customers up-to-date on the menu:

restaurant website

every business always have new things coming up. when you operate a restaurant, you could have a new menu that you would want to start selling, the website would be updated and make your customers when you have such information.

Get Reviews from Customers:

restaurant website reviews

review is an important aspect of any business as it helps you know if you are doing anything wrong, take corrections and do better. If it’s a good review, you would feel good, if it is bad then you improve. Reviews help one’s business get recognition and the public view on your service.

Reduce Advertising Cost:

restaurant

advertisements are quite expensive and at times may not even portray the message you are trying to send the public. The use of website for your business helps to cut the cost of advertisement and provides a 24/7 information to your customers

In conclusion, to not own a website for your restaurants in this age and time is in fact a big derail on your business as you tend to loose potential clients and would not be able to make much sales. Do you need a website, contact us at 09013245258 and we would be glad to set one up.

5 Reasons Why Your Church Needs A Website

Being in the digital era where almost everything is found on the internet. Even when it relates to religion, one needs to be digitalized. In this article, we will be writing on the five reasons why your church needs a website.

1) A website welcomes first-time members to your church:

5 Reasons Why Your Church Needs A Website

many people make use of the internet daily and when they come across your website, the might be moved to join through the website’s online stream services. Also, people who relocated to a new vicinity near your church might use the internet to search for churches near them and stumble upon your website and luckily would start attending your church afterwards.

2) It Keeps members up-to-date on activities:

5 Reasons Why Your Church Needs A Website

instead of spending lots of money on bulletins, flyers and posters, one can easily get any information regarding church activities from your website such as the bible reading for the day, events taking place, and others

3) To appeal to the younger generation:

Church Website On Laptop, Tablet, Monitor and Smartphone

another valid reason why your church needs a website is the younger generations are flooded on the net and it would be used as an avenue to win souls for God.

4) It establishes credibility:

Church Website

in every aspect of one’s life credibility is a key factor every individual seeks for. Having a website boost the image of your church. It builds trust from a public point of view.

5) It showcases your CSR activities:

Get A Church Website

finally, having a church website helps show your church’s involvement in community building.

In conclusion, a website is what tells people about how serious you take anything in this digital era . if you need help with setting up a website for your church, you can contact us on call or WhatsApp 09013245258.