Neglecting or running an outdated website is one of the top mistakes that organizations make nowadays.
Just having social media accounts won’t cut it if you want your business to succeed online; you must step it up and provide your clients a well-maintained website that they can browse and interact with.
What’s your apologies?
Typical justifications given by website owners for not redesigning their outdated sites include:
- I appreciate the existing design, but in reality, what matters is what is “effective” or “essential,” not what you “enjoy.”
- I routinely update the information on my website: People are either drawn to or turned off by a website’s design before they read any information.
- Design is irrelevant: Design does, in fact, matter. According to research, 38% of users will quit interacting with a website if the design or content are unappealing.
- My website is superior to those of my rivals’ Even if this is the case, a well-designed website can help you do far better by significantly raising your conversion rate.
If the design or content of a website is ugly, 38% of visitors will stop interacting with it. So let’s go through 5 valid signs why your website needs a redesign.
1) Your website appears dated or jumbled
Does your website resemble a design from the 1980s? Your website is undoubtedly out of date if it was designed at least three years ago. Because websites deteriorate with time, think about redesigning.
To draw in and keep visitors on your website, it must appear sufficiently contemporary. Additionally, it must have a visually pleasing design.
Regularly check the copyright (©) year at the bottom of your website to ensure it’s the current year. A past date makes it look like your website has expired or isn’t active.
Your new site ought to:
- appear tidy and less cluttered;
- have content that is organized well;
- Be appealing to visitors’ eyes;
- a menu with clear navigation;
- contain the proper pictures.
2) Search engines do not give your website a high ranking
You should absolutely think about a thorough overhaul if search engines aren’t picking up on the existence of your website.
You would have the chance to reconsider your content strategy and rewrite your content in a way that is search engine friendly if you redesign your website.
If you are serious about success online, SEO is no joke. With this advice in mind, a fresh and contemporary website should be created.
Your new site ought to:
- Feature informative, well-written material that is packed with relevant keywords;
- employ headings and meta tags appropriately;
- contain pictures that have been search engine optimized;
- a sitemap in XML;
- being put up on search engines;
- Adapt to mobile devices (more on this below).
3) Your website doesn’t aid in lead generation
A well-designed website is an excellent marketing tool that should aid in the expansion of your company. Your current website should absolutely be redone if it doesn’t support your company’s objectives.
Your new website ought to include:
- clear summons to action
- Easily accessible contact details
- attractive landing pages
- brief and powerful forms
- No links are broken
39% of people will stop engaging with a website if images won’t load or take too long to load.
4) Your website doesn’t support mobile devices
A mobile-friendly website is not only fantastic, but also essential given that 40 to 60 percent of website visitors utilize mobile devices.
If your website isn’t “responsive,” a revamp is overdue.
A responsive website is one that adapts seamlessly to the screen sizes of the device being used by a visitor. This kind of website resizes, hides, shrinks, enlarges, or moves the content to make it look good on any screen.
If you still aren’t persuaded, it’s crucial to understand that mobile friendliness has a significant impact on how well your website performs in search results. Google normally ranks a mobile-friendly website higher than one that isn’t when a user searches on a mobile device.
Your new site ought to:
- Be receptive;
- quickly load on mobile devices;
- present content in a way that is simple to read;
- Have obvious, large enough to tap calls-to-action (CTAs) on mobile devices;
- Have images that are the right size.
5) Out-of-date features, capabilities, materials, or images
- Is your information still current?
- Is your website still effective at conveying your current core beliefs and objectives?
- Do all of your website’s features function properly?
Consider eliminating certain elements from your website if you find that they are out of date or not functioning properly. However, if they make up a significant portion, redesigning is your best choice.
Maintaining a properly functional and pertinent website is crucial for attracting website visitors.
You may even come to the realization that your company has outgrown some features or content on your website and that a redesign is necessary to both refresh the material and make room for new and essential stuff.
As a result…
Please notice that not all of the aforementioned offenses must be present on your website in order for you to think about redesigning it. We advise that you redesign your website if any of the aforementioned situations apply to you.
You may also think about occasionally visiting the websites of your rivals to see what they are doing in terms of website design that you are not doing, to learn from them.
Your website is a visual representation of your business and as such it must be excellent.