In this post, I will discuss how to market your service-based or web design firm without having to make any sales.
1) Show Your Work, first
I don’t want to get you guys into any kind of buffer before we immediately begin. Showing your work is the first and most important step you can do to get clients on autopilot. Three words: Austin Kleon wrote a book titled Show Your Work in which he outlines in detail how you can promote your work as you go along.
Without disclosing information to the customer, you can maintain transparency while establishing a daily procedure that allows others to understand exactly what you’re doing.
As a result, they are always witnessing what you do on a daily basis in addition to knowing that you are a web designer. As a result, you begin to develop a value-based identity.
People will now automatically think, “Okay, whenever I need web design or development projects, I’m going to hit up Harrison and his agency, because I’m seeing his content on a daily basis, I’m looking at his processes, his systems, the quality of his work,” when they see your content, it keeps you in their mind.
You finally establish yourself as a thought leader in the field. You can easily create user-generated content, by using Instagram to share your work in this way, explaining the process to viewers, and making it seem incredibly simple and easy.
They will want to collaborate with you because they will either;
- Ask you questions
- See you as a thought leader in the field and would want to patronize you.
2) Produce Social Evidence
You must begin generating social proof. As a result, you must first create a folder called “Notion whenever” on your Google Drive before gathering any client testimonials. Create a repository or folder of all the documents you receive from clients or other people you work with. This could include screenshots of conversations you’ve had, direct messages you’ve received, or even Slack messages.
You may use that on your website, in social media posts and tweets, and in tweets and posts, so make sure you learn how to use it because social proof is essential if you want to attract customers automatically.
The following action you should take is to establish a Google reviews page. How many agencies don’t even have one of these? I have no idea. Therefore, you may use Google to generate a listing, and as you gain local authority, you’ll start to appear in organic search results.
Google offers what they refer to as a “five map pack.” The top five organizations or businesses in that region will also be included in that map pack. Now that you have that listing, you can still get some local clients even if you work with clients across the country and compete with large agencies.
You have five agencies, let’s say. You’re more inclined to choose the option with the most reviews, whether it has seven, thirty, or three reviews. Now that we have a lot on our agency website, it actually helps us attract more clients because it serves as social proof that people can see, read the reviews, and understand exactly what we offer.
So once more, be sure that you’re:
- Compiling all of your references and data into a Google Drive or Notion document to create a repository.
- Ensure that you register for Google reviews, and ask your clients for reviews without a doubt.
3) Participate in Communities You Can Find
Finding communities and being involved in them as much as you can is the final step—and this is the secret ingredient right here.
First and foremost, Facebook groups are fantastic spaces for collaboration. By responding to queries, you can demonstrate that you are an industry thought leader. So once or twice a week, check out your favorite Facebook groups, then just talk to people there, right?
Respond to inquiries and people- Twitter and Facebook groups are gold mines for this. Just be careful to only join communities that you already belong to. Therefore, I enjoy participating in UI/UX forums, Webflow, and design, and I’m happy to jump in and answer questions if they are asked.
By consistently offering that extra benefit, you frequently start to establish yourself as a thought leader in the field. And as soon as you establish yourself as a thought leader, leads begin to pour in like crazy.
Just to summarize everything for you, there are three techniques to approach potential clients without having to sell:
- Publish your work.
- Verify that you are using social proof.
- Engage in group communication, community involvement, and question-answering to assist others.
I promise that if you stick with it for 30 days, leads will begin to come in. Then, as those leads increase and you begin to receive referral business, you’ll watch as it all grows into a fully-fledged, prosperous agency.
I hope this was helpful, and I wish you the best of luck. Until next time. Peace!