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Category: Branding

How to Create and Develop a Brand Identity

In recent times as ours, it has become essential to develop a brand identity for one’s business, to stand out and set itself apart from rivals, as millions of firms attempt to establish themselves globally.

Even though “Brand” and “Logo” are two quite different concepts, they are frequently used synonymously.

Although a logo may be seen as the representation of a company, a brand is much more than just a logo.

Actually, developing a logo is just one of many items on the checklist for developing a distinctive brand identity.

What is a brand?

Simply said, a brand is how the general public feels about a specific company, service, or good. “Your brand is what other people say about you when you’re not in the room”, Jeff Bezos, Founder of Amazon.

What is branding?

The goal of branding is to increase the general public’s opinion of a certain company, service, or product as being distinctive. This is why brand owners develop a brand identity. But just developing any brand identity is not enough; to keep a brand running smoothly, one must indeed develop a distinct brand identity.

 

 

 

A gif with the inscription, "brand"

What is a brand? 

What is a Logo?

A logo is a visual representation that can include text, pictures, and/or artwork. It aids in giving your company a visual edge over competing brands.

Your company’s logo should be viewed as its “face,” appearing on items like letterhead, business cards, promotional banners, event backdrops, websites, app stores, social network profiles, invoices, payment forms, and mementos.

The Harnix-Tech logo

The Harnix-Tech logo

How to Differentiate Your Brand

You must follow the following recommendations if you want to build a successful and remembered brand.

An image showing different brand strategies

Some strategies for differentiating your brand from others

Understand your rivals

Knowing your rivals is an essential first step in differentiating yourself and creating a competitive edge. You would need to conduct some market research, though, in order to achieve this. For instance, reviewing customer feedback from your rivals’ consumers can point up certain chances that could help you reposition your brand, make yourself stand out, and eventually win over some of their customers.

Simple is best

Make a logo, but keep it straightforward and memorable.

Keep your logo uncomplicated and clean to make your point without going overboard with intricate styles. You can hire a designer to create a logo for you, if you cannot.

If you already have a logo, you may want to review it again yourself or you may want to post it in the comment box below and let us review it for you.

Be consistent in your communications

Maintaining a consistent design language throughout all of your communication platforms will only benefit your brand. It would show to the public how much consistency you put to develop a brand identity. It would elevate your brand and provide you some “easy” trust by making your brand appear less muddled to potential customers. Hire a pro to create your logo if you want to accomplish this. Following the advice in your Brand Guide book, stick to a color scheme and make sure to abide by other rules regarding typography and graphics.

You may have observed that at this point, it goes beyond merely your logo and extends to the manner in which you interact with your target market (colours, voice, typography etc.).

Purchase some branded items

For a reason, branded items are often known as brand collateral.

Never undervalue the power of branded items to promote your company and magnify your voice in the most unlikely of locations.

Make sure the colors complement your brand because it doesn’t cost much to have your logo printed on a t-shirt (or follows your brand guidelines). I assure you that it would be worth every penny.

Be your own brand’s spokesperson

Being your own brand ambassador is the best approach to stand out and establish a strong connection with your audience.

Your brand is you. Own it, consume it, wear it, utilize it, and display it. If you have employees, you should encourage them to use your products as often as possible, but you shouldn’t compel them.

Start by supporting your company and demonstrating to the world your confidence in your brand. This stirs feelings and gradually increases the credibility of your brand.

Clever marketing strategies

Indirect marketing is another name for subtle marketing. Your audience becomes accustomed to subtle marketing. Because it is passive, your audience gradually assimilates your message.

Marketing that is subtle is decent, exciting, and not bad.

Subtle marketing examples are;

  • Content promotion
  • Optimization for search engines
  • Involvement in social initiatives
  • Gifts made to NGOs
  • PR on social media

Your brand will have a greater impact if you use subtle persuasion in your marketing campaigns. Comparatively speaking, it is more successful than the typical aggressive and direct marketing approach.

Finally, aggressive marketing tactics like email blasting, spamming, intrusive and annoying WhatsApp broadcasts, etc., should never be employed as your primary marketing approach if your aim is to earn trust and eventually make your brand stand out. Empty promises, bulk email purchases, the use of megaphones in off-limits locations, loud music, and other illegal marketing strategies shouldn’t even be considered.

How To Boost Your Personal Branding Online

Personal branding is an essential part of businesses that should not be overlooked. It helps businesses present themselves as a leader in a particular industry. For starters, personal branding is about revealing to your audience what you want them to see or know about your business. It is about building positive and persistent thoughts about your business in their minds.

This article will teach you how to boost and improve your personal brand.

1) What should your business be known for?

Find out, as you plan to start a business, what you want your audience to know you for. Pick a niche and do everything you can to make sure people recognize you for the particular thing you have intended.

2) Be authentic

Don’t try to make yourself what you’re not. Your potential customers can tell whether you’re actually able to do what you say or not. So, don’t try to portray what you’re not. Be real, and you’ll definitely find those who will love and patronize your business.

3) Genuinely care

You need to present your business as one that totally understands your audience and their needs and cares about them.  As a matter of fact, if you don’t intend to help people with your business, you shouldn’t think about personal branding as it won’t be a successful one. To make it successful, personal branding requires that you genuinely care about your audience.

4) Know your audience

It is important you know where to find your audience and potential customers. Find out whether they are on Facebook or any other social media app. If they’re not mostly on social media, are they on forums? Make your research about them.

5) Engage with your audience

While building your personal brand, ensure you engage with your audience. It helps them to feel important, and that you value their interaction with your content. For example, you should reply people’s comments when you post. Doing this will help you gain more engagement and visibility in the long run.

6) Be consistent

If you want to make people recognize you for an exact thing, you need to be doing that thing, regularly. That is also the case with personal branding. You need to consistently tell your audience that you’re the one they should turn to, by providing content that portrays what you have in mind, and what picture you want your audience to think of you.

Conclusion

Personal branding helps your business to stand out from others, so it is necessary you include it in your business if you want to gain more visibility and sales. This article has revealed how to boost your personal brand online.