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7 Best SEO Tools For Websites

We’re all aware that web development in the United Kingdom is an arms race. Any tool that can be used to gain an advantage over the competition is priceless, and when you combine a suite of powerful tools, you can take your digital game to the next level. This article will show you 7 of the best SEO tools for websites that you should have. The tools listed below aren’t just for top-tier web development firms; they can be used by anyone who wants to learn more about the performance of their website. However, some of the data gleaned from these tools will help you determine what’s wrong, but you’ll need the experience and skill of a professional web development company to fix the problems. But first, awareness is essential, to know what is wrong, so that right approaches are made to fix such problem.

The 7 Best SEO Tools For Websites

So, here’s a breakdown of seven of the best SEO tools for websites that you should use. They are all applicable regardless of the sector or industry you’re in:

 SSL Certificates

An image showing the SSL of a URL

What is an SSL? 

SSL stands for secure sockets layer. The SSL certificate is a digital certificate that endorses a website’s identity, and enables a secured connection. You may have noticed a “https://” prefix at the top of your search bar (before the specific address). A padlock symbol before this, means that the site you’re visiting has a current and valid SSL certificate. This certificate is essentially a form of authentication that certifies a website as safe. If you run a website without an SSL certificate in 2022, you’ll be at a great disadvantage. Google now flags down sites that lack an SSL certificate, alerting users who are about to visit your site to the possibility of a security breach.

SSL certificates are now a Google ranking factor, which means that if you don’t have one, your position on the results page will suffer

Google Analytics

An image of the Google Analytics 4 banner

Google analytics 4; how good is this tool?


Google Analytics is a must-have for any business looking to get more involved in their marketing efforts. The ability to track campaigns and actually measure their performance in real-time is an advantage. The good news about this, is that it is no longer limited to specialist web development companies in the UK.

Measuring daily traffic, as well as its source, session time, and bounce rate, among other things, is an extremely useful metric that allows you to accurately evaluate the performance of your website. The insights you gain will help you decide how to best spend your marketing budget. If you don’t already have it, now is the time to get it.


An image showing the Google reCaptcha website tool

reCaptcha may have nothing to do with SEO rankings, but it does save your website from spam bots

It is a free tool for your enquiry forms, that effectively filters out spam bots by requesting the completion of a checkbox or the verification of the subjects shown in a set of images. Any effort you make to deter bots and filter out genuine inquiries will save you time in the long run. So, use reCAPTCHA to keep your inbox clean this year!

Although reCaptcha may have nothing to do with SEO rankings, it does save your website from spam bots.


A image of a hotjar dashboard

A hotjar dashboard

Hotjar is a heat map tool that can help you improve your conversion rate. Hotjar will tell you where you’re underperforming, how new call-to-actions would help, and which  pages are not sufficiently engaging your audience. With the information you’ve been given, you can approach a good web development company in the UK and ask them to implement content changes that will change customer behavior.

Hotjar can also set up and deploy surveys on your site. It then provides you with valuable feedback that you can then pass on to others.


An image of the SEMRush logo

The SEMRush logo

You can test out a free version of SEMRush to see what it’s capable of. This tool will assist you in determining how well your website is ranking on Google. It includes keyword planning tools that will assist you in determining which keywords will improve the performance of your website.

SEMRush will highlight areas where you may be having issues such as broken links, missing or incorrect meta-data, and so on. It can also assist you with competitive analysis and keyword ranking. Essentially, this tool will provide you with a top-down evaluation of your overall SEO performance.

 Google My Business

An image showing the benefits of using the google business tool

Is your business listed on Google maps yet?

A free SEO tool that allows you to enter information about your company and its services. Google My Business can collect and organize all of your reviews in one place, which you can then link to on your website. It greatly aids in the development of trust and credibility with potential new customers.

It may take some time to optimize and update your page, but keep in mind that your competitors are most likely putting in the effort here, so you can’t afford to lose out to them with such a simple endeavor.

PageSpeed Insights

An image of Google PageSpeed insights banner

Google PageSpeed Insights banner

If your site takes too long to load, potential customers will abandon it for any of your competitors who provides a higher level of user experience. Google PageSpeed Insights is a fantastic, user-friendly tool that displays the speed performance of your site on multiple devices. It provides you with a result in seconds, of how long it takes for your site to load on any given device. It will also provide you with actionable advice on how to improve the speed of your website. A faster site improves SEO, increases conversion rates, reduce bounce rates, and provides a better user experience, which increases the likelihood of positive reviews and repeat customers.


These are the 7 best SEO tools for websites, that will help you achieve your goals in 2022. The best part about these tools is that they are inexpensive and simple to implement.

You can’t afford to lose traffic, and any user data you can gather is priceless when it comes to making product and site updates decisions.

So, what are you holding out for? Get your hands on these 7 essential tools right now!