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SEO Guide: On Page SEO Optimization

When asked what SEO is, some people tend to define it, as the ability to write creatively, in order for a website to rank high in search. While this may be true, it is not all it is, to SEO 

As an SEO strategist, one has to optimize his website in the following ways; on-page, off-page, and technical optimization. However, today, we would look solely at on-page SEO, and it’s optimization. It’ll be a lovely discussion, so let us dive right in!

What Is On Page SEO?

On-page optimization, is the practice of optimizing a page or group of pages on a website, to improve the site’s SEO.  

Before we continue, for the sake of newbies; what is the meaning of the term, “on-page”? On-page, otherwise called on-site in SEO, has to do with everything you see on the pages of a site, ranging from title tags to meta descriptions, down to the content on the site. We will discuss these, as we go further.  

Now that that’s known, let’s get into some important factors one needs to optimized on his site.

Factors to be Optimized On Site:

  •  Content
  •  Title tags
  •  Description tags
  • URL
  •  Heading tags

Content

content writing

You may be asking, what is the content on my site, or any site?  Content, is the information you dish out to your audience; be it written, visual or audio.  

So, now that you know what content is, how can you optimize your content, for your site to rank high in search?

  • Do a research on the topic you want to write on (for written content, of course.)
  • Use target keyword in the first 100-150 words of your article.
  • Wrap blog post’s title in H1 tag. It helps Google understand the structure of a page.
  • Wrap subheadings in H2 tags, as it helps to structure the article.
  • Be frequent with your keywords. However, avoid keyword stuffing.
  • Make content relevant to the theme of the site.
  • Make sure content is well organized, and easy to understand.
  • Create unique and original content. Don’t go copying anyone, avoid duplicate content at all costs.
  • Add value to your content. You could do so, by adding a relevant personal perspective.
  • Add resources like images, videos, screenshots, to make content more helpful.
  • At all times, edit and proof read you article, before publishing.
  • Make sure you understand your audience, because a great content is that which is written for the audience.
  • Make sure to pay attention to the reading level of your audience, and match it with your content, for easy comprehension.
  • Ensure to link out to other relevant pages on site, and other relevant pages of different sites, if they can be more helpful to users.

PS: Make sure to create content, where your audience is. Why is this so? I’ll answer that, with an example. Imagine you were a priest of some sort. You go to a different religious gathering, and begin teaching. I’m very sure that everyone in that gathering will wonder why a priest from a different religion would come to teach them something different, and may not even give attention to you. Now, that’s how it is, when you create content for the wrong audience. Content, no matter how valuable, will never be helpful to the wrong person. In essence, go where your audience is, build them, and give them what they need.

To optimize content effectively, make sure to put in mind;

  • User experience: Be sure you do not create content, for search engines alone, as that might affect your users’ experience negatively. Negative user experience will mean low quality content, and you do not want that.
  • Bounce rate: Imagine a scenario where you are searching for the best hotels in town on Google, and you come to this site that comes up on search, and you don’t find what you need on that site, and you quickly exit the site, to look for what you need, somewhere else. Now, what you just did, is what many users will do to your site, if your content does not answer their needs. Nobody would want to waste time on futility. And the more people leave your site as quickly as they came, because your content does not answer their questions, the lower quality your content has. So, be sure to create useful and helpful content. 
  • Search intent. For users to stay on your site for a long time, and even bookmark your site, you must know exactly what your users are searching for. To do this, ask yourself these questions; 
  1. What do my users want to hear, read, or see?  
  2. Is this article, or content helpful to them?  
  3. Will they like to come back here to re-digest what they have seen?  
  4. Will they like to share this content?  
  5. Is the content easy to understand? 
  6. Are there errors in my article?  

If you have positive answers to the questions, beautiful. But if not, then you have work to do.  

Some advantages of quality content:

Quality content has the quality of increasing the click through rate of your site. Great content can lead to linking from other sites, to your site, and this is very helpful in Content marketing, and the entire authority of a site.  

When you have adequate knowledge of the information you give out to users, it brings for trust, from those users. To gain trust, you must be good at what you give (write, in this case.)  

Great content can also open doors for off-site publishing opportunities! When you interact with your audience, and give them value in your content, people who are not even in your audience may also be impacted, and by that, more opportunities are open for you.  

Pro tip: create a backlog of ideas for the kind of content you want to produce. Check out BuzzSumo for content ideas.

It cannot be overemphasized; content is king. But great content, valuable content, helpful and resourceful content, is more than gold.   

Title tagsTitle tags

Now, let us look at title tags. Title, as you should know, is the title, or for the sake of a different word, the main topic of a piece of content. Title tags are the html tags (<title>, <title/>) that wrap the title of your post, or blog. The title tag describes the title, or name, that you give to a page on your site.  

You can find the title of page’s post, at the top of the browser. Title tags are an important on-site SEO factor, and as such must be properly optimized.  

Some ways to optimize title tags; 

  • Make sure your title tag accurately describes it’s page.
  • Include keywords that users are likely to search for, in title tags.
  • It’ll be wise to place keyword, or descriptive information at the front of the title tag (descriptive information here, is information that describes the page.) However, you can use individual keywords, rather than descriptive phrases.
  • Make sure your title tag is not more than 60 characters long. This is why you must use at least two important keywords in the title tag.
  • Separate multiple keywords, with hyphens.
  • It is advised to use alphanumeric characters, rather than special characters.

Do not forget, the title tag should also be pleasing, and able to draw users to your site. 

Description tags

Description tags

We will mostly be looking at meta descriptions, here. The meta description of a page solely describes the page. When you perform a search, some sites come up, and you notice that on some sites there are descriptions you see on the search results, that you do not see, after you must have been on the page. In essence, meta descriptions only show up in search results. 

You can find the meta description of a page, under the URL of the page (and that of course, is before you click on the page.)  

It is very important, however, not compulsory, to optimize the meta description of a page. Google may choose meta descriptions, over a webmaster’s meta descriptions, if they think that it is not well optimized. I’m not sure you want that.  

Some ways to optimize the meta description of a page are these;

  • Your meta description should contain information about your site, that entices users.
  • Even if keywords on meta descriptions are not a guarantee of ranking high, a well crafted meta description, may increase the click through rate of the page. So in essence, include keywords in the meta descriptions, but not too much.
  • Include calls to action in meta descriptions. These people love to be told to do something! Take advantage of that.
  • Note that a good meta description can serve as a copy on a site.
  • Make sure that like the title tags and content, your meta descriptions are catchy.

 

URLs

What is a URL? Uniform Resource Locator. Isn’t that a lot, now 😄. It is the address of a webpage. It describes a page to both users, and search engines. Where can one find the URL of a page? You can find the URL of a page, under the title tag of that page. You want to make sure your URL is well optimized for your site’s SEO. And for that, here are some ways; 

  • URLs should contain contain keywords, be relevant, and brief. 
  • Place important keywords close to the beginning of every URL. 
  • Leave out parameters (the long letters and numbers at the end of a URL), as they make it excessively long. 
  • Make URLs easy to remember.
  • Make sure they are related to the brand, or total theme of a site. 
  • URLs should follow the website’s structure.

Note: When looking at a URL, you can see some forward slashes containing some information. Those slashes are subfolders, which you can also call subdirectories, that help categorize documents on a site. Now, when search engines display search results, the middle subfolders are cut out, to make the URLs shorter, and easier for users to read. And this is why you should make URLs brief, and try to incorporate keywords in them. 

That will be all, for URLs.  

 

Heading tags

Heading tags

Finally, we are here.  

Basic html starts with understanding heading tags. H1, H2, and down to H6. H1 is used for titles of posts, and H2, for subheadings. H3, though not so much in use, are also for subheadings. It is good to note, that H1 is the “primary heading”, and the most important when it comes to SEO.  

The importance of heading tags, is that they help to stylistically break up the content on a page, and if you ask me, are really important for SEO, because of how they segment information, for easy understanding.  

Some ways to optimize the heading tags on your page are; 

  • To incorporate keywords in heading tags. However, if not possible, it’s better to leave it out. 
  • Stick to one H1 per page, and use H2 as subsequent headings tags when needed.
  • Do not make unnecessary heading tags in one page.
  • Add H3 tags to subheadings near the bottom of the page.

With that, I’ll end the heading tags section, friends.  

This is not an exhaustive list, but I hope that it will in one way or another, help your SEO carrier. Are there any questions you’d like to ask? Or contributions you’d like to make? Feel free, I will be here to indulge you! 

SEO Marketing: What It Is And How It Works

When it comes to SEO Marketing, there are many opinions, so many answers to one question, which shows how complicated and amass it is.

Every website owner should have basic knowledge of how SEO works, as it will improve website ranking which leads to more brand visibility. In this article we would cover topics like:

  1. What is SEO ?
  2. Types of SEO ?
  3. Meaning of on-page SEO ?
  4. What is off-page SEO ? 
  5. Meaning of technical SEO ?

What is Search Engine Optimization ?

SEO Marketing What It Is And How It Works

 

SEO stands for search engine optimization. SEO is a set of procedures for optimizing a website to increase website visibility for better productivity, such as Increased website traffic leading to various job opportunities and income

In simple terms, SEO is the process concerned with creating and improving your website to be visible to search engines like Google, when people search for your website or business online. Your pages can have a lot of potential visitors if it is visible to users on the search results.

In simpler terms, it means a practice of enhancing organic traffic on the search engine results page to make it rank higher for more brand visibility.

But what are those practice that makes a good SEO optimization:

  1. Create materials/content under the control of your keyword analysis.
  2. Make use of catchy titles and headlines.
  3. Create compelling meta descriptions
  4. Make sure of image optimization
  5. Insert varieties of internal hyperlinks.
  6. Make available user-friendly design (on mobile and desktop)

What Are The Types Of SEO ?

Types Of SEO

Do you want to induce the maximum amount of traffic to your website? You’re going to be wanting more than one optimization…

There are square measure three all-around organic search strategies which are:

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO

These SEO techniques will facilitate web site you want to target. By breaking down your strategy, It’ll be a lot easier to arrange and execute your optimization goals.

We’ll go over each sort of SEO and how they fit into your entire marketing plan in this piece.

What Is On-page SEO ?

On=Page SEO

On-page SEO focuses on the optimization of a website’s content and structure to improve its ranking in search engines. There are several ways to achieve on-page SEO, which include optimizing titles, meta descriptions, and the anchor text; adding relevant keywords to titles and tags; using online search engine optimization (SEO) techniques such as keyword density and keyword placements;

Overall, on-page SEO is an important part of any website’s marketing strategy, because it can help to increase traffic and conversion rates.

The Element Of On-page SEO optimization

For on-page SEO, there are no globally accepted procedures. Howbeit, the analysis, and implementation strategies should be as extensive as doable, to guarantee that every potential for enhancing search engine rankings is taken advantage of.

Even if there isn’t a straightforward step-by-step approach to improving on-page aspects of websites, the subsequent list tries to hide the bulk of the foremost common parts, which are divided into four categories:

1) Enhancement of technical capabilities

A website’s three primary technological components that can be optimized includes:

Server Response Time

Because search engines use website load times as part of their ranking algorithm, improving server response times is an important aspect of on-page SEO

The Source Code

Improved website performance can be added by efficient source code. To make it easy for the Google bots to index the site, unnecessary functionalities or code portions can be often be deleted or other aspects combined

Internet Protocol (IP) Addresses

These are accustomed to deciding if, for example, you’ve got a foul neighborhood problem, for example,  you ought to continuously have a singular IP address for every internet project. This sends a message to Google and other search engines.

2) Content

In this context, content refers to more than just visible on-screen items like text and photos. It also includes features that aren’t apparent at first, such as alt-tags and metadata.

Text

Text optimization has been long done on the basis of keyword density. This method has been replaced, first by using WDF*IDF tools to weight terms, and then, at a higher level, by concluding topic cluster analyses to prove terms and relevant terms.

The goal of text optimization should always be to develop a text that not only revolves around a single keyword but also includes term combinations and complete keyword clouds to the best of one’s ability. This is how to guarantee that the content accurately describes a topic.

This is how you can make sure your information is as precise and comprehensive as possible when it comes to describing a topic. It is no longer sufficient to optimize texts only for the purpose of search engines.

Text Structural Elements:

These include using paragraphs or bulleted lists, h-heading tags, and bolding or italicizing specific text components or words

Graphics Section

Every image is a valuable content element that can be improved. They can help improve the content’s relevance, and well-optimized photos can rank in Google’s image search on their own.

At the same time, they can make a website more appealing to visitors. Users will spend more time on your site if you have appealing image galleries, and the names of the files one aspect of picture optimization is the use of graphics.

Videos

A lot of what pertains to photographs conjointly applies to videos as well, SEO’s and webmasters ought to pay special attention to whether or not the audiovisual content on their pages can be watched by users.

Meta-tags:

On-page SEO includes meta titles, which are crucial page elements for rankings, and meta descriptions, which are an indirect factor that affects the CTR (click-through rate) in search engine pages.

Eleven though consumers cannot see them right away, they are still regarded as part of the content because they should be optimized alongside the texts and images. This makes it easier to guarantee that the keywords and topics addressed in the text are closely related.

3) Internal Linking And Structure

Internal linking is often accustomed to guide a bot’s visit to your domain and additionally to optimize navigation for human people.

Logical Structure And Crawl Depth:

the goal here is to properly structure menus and limit the number of level hierarchies to four. The fewer layers there are, the faster a bot can reach and crawl all of the sub-pages.

Internal Linking

Internal linking influences how link juice is maintained and disseminated throughout a site and can aid in increasing the relevance of sub-pages for a specific keyword. A strong sitemap is one among the foremost vital on-page SEO basics there’s, and extremely relevant, each for users making an attempt to navigate around the domain and for program crawlers.

Canonization

Using existing canonical tags and/or designing pages with a no-index attribute are two ways to avoid duplicate materials

URL (Uniform Resources Locator Structure) Structure

This entails determining whether or not search engine-friendly URLs are being utilized, as well as whether or not the current URLs are logically related to one another. Uniform resources locator length (URL) may be checked out as part of on-page improvement.

Focus

Pages that don’t contain any notably helpful content and maybe thought-about unmeaning for the Google index, ought to be robots meta tag “noindex”, which can forestall them from being enclosed within the search results

4) Design

Usability is a crucial consideration in today’s web designs. To improve the page’s operation, complex graphics (such as those created using flash) are frequently replaced with simpler alternatives. Other aspects, such as JavaScript apps, can be similarly affected.

Mobile Optimization

This is the process of altering a website’s desktop content to make it accessible and viewable on mobile devices such as smartphones and tablets

File Sizes

Pictures or graphics that are large will drastically increase the load time of a page. SEOs and graphic designers should maintain file sizes as little as feasible as part of their on-page optimization.

Call-To-Action

Specific page components ought to be accustomed to simulate user action by encouraging interaction with the website. Our Search metrics Ranking Factors studies have more information on on-page (and off-page) optimization.

What Is Off-page SEO ?

Off-Page SEO

Off-page SEO, also known as “off-site SEO” is a type of search engine optimization that takes place outside the website, it is an indirect activity that occurs outside your site which includes link-building, social networking, and digital marketing.

By doing so, you boost your website reputation and boost your DA (domain authority) and PA (page authority).

Off-page SEO optimization tactics for higher ranking:

  1. Link building
  2. Use of social media
  3. Bookmarking on social media
  4. Blogging as a guest
  5. Developing a brand
  6. Marketing with content
  7. PR
  8. Local search engine optimization
  9. Forums
  10. Marketing with influencers
  11. Events
  12.  Podcasts
  13. Reviews
  14. Syndication of content

What Is Technical SEO ?

Technical SEO

The term “technical SEO” refers to the process of correcting the technical faults of a website. It refers to website and server enhancement that aids search engine spiders in more efficiently crawling and indexing your site to help improve organic ranking.

Whatever is connected to a page and a website, which is in control by web developers and webmasters is referred to as technical SEO.

It can also be termed as the act of optimizing specific aspects of your website on the server so that people can quickly navigate your search engine bots and can successfully crawl and index them. These changes are made to your website’s “behind-the-scenes” code.

The following elements make up technical SEO techniques

  1. Website structure
  2. Indexability
  3. Site loading time
  4. Indexing
  5. Web design that is responsive
  6. Structural data
  7. Schema
  8. Mobile-friendliness
  9. Security

SEO might be hard to implement all at once, but practicing these tactics would help boost your website ranking tremendously.