One of the best strategies for generating targeted leads is LinkedIn advertising. It is now more crucial than ever to nurture audience data since audiences have more influence over consent as we move toward a cookie-less world. Businesses are increasingly being pressured to put in more effort to give their users valuable experiences and produce content that resonates to their audience.
In order to help businesses attract audiences and generate higher-quality leads and position their companies for long-term success, this article will delve deeply into the greatest methods and tactics that can be used in lead generation ads.
Benefits of LinkedIn Advertising for Lead Generation
Why are LinkedIn Ads better than those from other ad networks? Most of the time, the required user intent is already present. People use this site to keep up with the most recent news in their sector. LinkedIn is the place to attract their attention if your business has solutions to meet their needs.
Exchange Value by Giving Users More
Make advertisements that draw in your target demographic. As a business transaction, treat your lead generating ads. You must provide something in exchange for something else. Instead of using captions that are just focused on selling, engage your audience with entertaining, informative, or inspiring material. Additionally, you need to provide content that your brand can speak authoritatively about without promoting any particular goods or services.
Publicize Your Content
The adage “Content is King,” which we have all heard many times, applies equally to blog posts and LinkedIn ads. The following is a collection of LinkedIn Ads’ best practices for content:
- With images, sponsored content performs better.
- Include compelling call to action language
- Pick language that will appeal to your intended audience.
- Maintaining consistency fosters trust.
Opportunities for Call To Action
One of the most crucial elements of a successful lead generation campaign is the call to action (CTA), without which users simply won’t provide their information. You must make sure that your CTA is simple and linked with your main goal if you want your LinkedIn campaigns to be successful.
Select an Appropriate Ad Format
Within the LinkedIn campaign manager, you have a choice of five ad formats: single image ad, carousel ad, video ad, message ad, and discussion ad.
We advise the following best-practices for LinkedIn Ads in order to develop attractive advertisements that produce leads.
Five best practices for ad formats:
- Single picture advertisements – We advise adding some text, but be careful not to cram too much into the image. Make sure there is still white space and that the wording is straightforward.
- Carousel ads: Use three to five cards to make an attractive and interesting advertisement. Additionally, we urge marketers to use the AIDA model for every tile. AIDA stands for Awareness, Interest, Desire, and Action in the marketing model.
- For the best engagement rates with video advertising, it’s recommended to keep the length under 30 seconds. Additionally, you should make sure that the initial five seconds of the video have a hook or engaging material to keep the viewer interested.
- Message advertisements: To make the message seem more personalized, add a profile picture or a logo. Add personal touches like the user’s initial name or business.
- Set up numerous CTA buttons with links to pertinent website pages or information for conversation advertisements. Per message, you can choose up to 5 CTA buttons.
Use Lead Generation Forms
By combining Lead Gen Forms with your ad creatives, you can get around the main drawback of forms that are located on websites: they force users to leave the LinkedIn platform and are frequently filled out manually. Instead, simply clicking a button, LinkedIn Lead Gen Forms automatically fill out the form with the prospects’ information, reducing the likelihood that the user would lose interest and frequently increasing conversion rates.
To ensure that all leads are fed into your software, you can combine LinkedIn Lead Gen forms with your CRM or email marketing program. This will not only make it easier for you to manage incoming leads, but it will also let you build lead magnet funnels that allow you to nurture leads along the sales funnel by sending them emails with pertinent information.
Choose Your Audiences Carefully
You can target the most appropriate people with LinkedIn Ads by job title, business name, industry, seniority, and other criteria using professional demographic data. To generate audiences that convert, make use of all the available segmentation techniques. A well-targeted campaign can generate higher-quality leads and increase return on advertising investment (ROAS).
You should also make sure that your website has the LinkedIn Insights Tag installed. This helpful utility is a piece of code that can be used to build effective lookalike and retargeting audiences. Additionally, it is an essential tool for monitoring conversions from LinkedIn advertising.
Although some CMSs include apps and integrations that don’t require coding, the Insights Tag may need a developer’s assistance to be implemented.
Measure the success of the campaign
Utilize built-in analytics to optimize your campaigns and conversion tracking to monitor website conversions from LinkedIn advertisements. The number of completed sign-ups, downloads, or purchases is one of the many metrics you can monitor on LinkedIn when working on lead generation. These metrics include:
- Impressions and Reach;
- Number of leads;
For a complete picture of your campaign’s success, you can also combine the data from the LinkedIn Campaign Manager section with data from the LinkedIn Insights Tag. You may set up conversions depending on your website and track them with the Insights Tag to find out whether a user filled out a form after clicking on your lead generation advertisement.
LinkedIn is an ideal platform for increasing your online presence because it allows you to publish content and form connections with potential customers. It boosts customer involvement with your company and opens up fresh chances for you.