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Why Apcon flagged Glo NIN Advert?

Wondering why you no longer see GLO’s enticing NIN advert that featured the beautiful actress, Osas Ighodaro? Well, in this article, I’ll be answering you that question.

The GLO NIN Advert Video

Firstly, let’s go through the GLO NIN advert video, before diving into why APCON decided to flag the advert.

Why APCON Flagged GLO’s NIN Advert

According to reports, GLO’s NIN campaign which was aired on some TV stations and social media platforms was not submitted, and approved for broadcast, by the Advertising Standards Panels (ASP) in Nigeria. The statutory body is charged with the responsibility of ensuring that advertisements agree with the laws of the Federation, as well as the code of ethics of advertising in the nation.

An image of the Nigerian actress, Osas Ighodaro who featured in GLO's NIN advert
Nigerian actress, Osas Ighodaro who featured in GLO’s NIN advert

In a letter addressed to Globacom Limited, and other media stations, Advertising Practitioners Council of Nigeria, (APCON) ordered that the advert be brought down. This was to stop further broadcast of the commercial on all media platforms; both broadcast media, and social media.

The GLO logo
The GLO logo

A statement was made by the council and signed by its CEO, Dr. Olalekan Fadolapo, lamenting the lack of decency in the commercial, featuring the female model, Osas Ighodaro. This advert which was exposed by Globacom, brought concerns, as it was targeted at the Nigerian market. It elicited complaints about the exposure of the model’s cleavage. The advert also, was never submitted for approval.

In the statement, it was added that APCON is committed to ensuring that the advertising eco system is clear of unlawful vices, and will use every lawful means to punish the violators of the Advertising Laws of the Federation. A part of the statement says as quoted, “The advertisment was neither submitted nor approved for exposure by the Advertising Standards Panel (ASP), the statutory body charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria…”

APCON's CEO, who signed the statement against the advert
The CEO/Registrar of APCON

So, there it is, friends. That is why your favourite advert was flagged. Comments? Be free! Bye, for now.