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Ways To Surprise And Make Your Customers Happy

Surprising and making customers happy keeps you ahead of the business game. How you surprise and make customers happy matters in the growth of a business.

Some guidelines on efficient methods on surprising and making customers happy.

Avail Yourself, Listen And Show Concern

Customers get attached to caring business owner , who often gives them the privilege to air their opinion and also show concern about their complaints. This gives them an edge over other competitors lacking this tribute.

It’s a thing of priority when customers interest a handled with great care,as it gives them the a sense of belonging and respect to such business.

Availability to customers shows the level at which there are cared about. Availing yourself to customers gives the business the opportunity to get an insight on what the customers feels would be best.

Follow Up And Implement Customer Feedback

As a business with the desire to maintain it customers a positive and rapid response to customers suggestions is of importance to the sustenance of the customers.

It’s expected of any business to have a team responsible for handling feedback from customers which will make room for quicker implementations. Attending to customers feedback show respect and motivates them to stick to the business.

How Your Customers Want To Interact With You Should Be Considered

Making customers comfortable with dealing with you depends on how you relate and communicate with them.
Give a listening ear on how they would love to reach out to you via any means convenient to them.

The more communication you get with your customers the more level of growth the firm attains, so never be frightened to interact with them, as it will enable them express their needs and how you can improve your business.
A direct or real interaction should be made for the customers rather than someone reading out a script when called.
Try fastest means of response to the calls ,complaints and suggestions .A team can be assigned for it.

Tip: Ensure to get a feedback after interacting with a customer. This will help you improve further interaction and tweak your customer support strategies for future leads and customers.

Don’t Just Appreciate By Saying But By Showing

Mere words aren’t enough to keep and maintain customers but some form of gratitude would go a long way to sustaining your customers.

For clients who’ve been with you from the start:

  1. Send cakes to them on their birthdays
  2. Give them gifts
  3. Get them tickets to an event or show
  4. Invite them over for Lunch

Also giving them items that will be valued by them and will serve them for a long period of time.

Give Customers A Reason To Partner With You

Some bonuses can be awarded to them on bases of referral programs to encourage them , continue dealing with your business.

Making them ambassador of your business, so as to motivate them and also expand your business by bringing customers from their network. Seek better methods of rewarding your loyal customers by giving them some discount, privileges.

Avoid These Customer Past Mistakes

Always consider their experiences before surprising them. Certain things should be avoided like:

  1. Continuously receiving a particular feedback with any effort in rectifying it.
  2. Not been acquainted with your business products.
  3. Taking longer time to address them.
  4. Not fulfilling promises.
  5. Negative/rude comment.

Concise Notes On The Importance Of Building Customer Relationships

A good strategy will help you build a strong relationship with your customer. below are some more extra added strategies;

  1. Make them aware that they are a part of your company culture.
  2. Make your products easy for them to use and access.
  3. Accept your mistakes and provide proper solutions.


Surprising and making customers happy gives the business a long term relationship with them. And also encourages them to partner with your business continuously.

4 Reasons Why You Should Keep Record Of Your Business Expenses Daily

Keeping records of your Business expenses is very important tactics needed to know about all expenditure made by the business.  Having a good business record of all expenses of your daily activities gives the business owner guide on how to budget and strategize on how to improve on the running of the business.

The good thing about keeping records of daily business expenses is it helps you manage available resources, capital and time. Although record keeping is stressful and technically there are some very essential benefits attached to it .
Business owners who have good records of their business expenses have an effective business operations and high maximization of resources to yield profits.

Some of the benefits associated with keeping records of business expenses are:

You Become Financially Aware and Improve Money Management:

Expense Tracker

Business failure at times are as a result of not having a record or track of expenses incurred by the business. So it’s difficult to actually detect a loss when no critical records have been observed. A business with a record of it’s daily expenses are aware of all the capitals realized, spent, lost. The financial status of the business is only noticeable when its record or tracking are very efficient. Tracking also improves the management of cash inflow, outflow and improve the business status.

You’re Better Prepared for the Tax Season and May Get Money Back

company inome tax

A business which has been following up it’s daily expenses can never be worried of Tax season, cause it has all receipts for expenses included . So it becomes easy to handle the tax when the time comes.

The expenses should be categorized:

  1. Office expenditure
  2. Cell phone cost
  3. Maintenance expenses
  4. Rent expenses
  5. Home expenses
  6. Travel expenditure

This records when presented to a tax man, notifies them of the actual profit realized by the business and you get played for it.

You Keep Your Employees Happy

Happy Employees

Employees are excited when the records are favorable as they are now aware about the business growth, and it helps them have encouragement to work more proficiently and produce more profits for the business. Your team of workers will keep all records of travel and other expenses.

Determine Business Profitability

company profit

Without making a guess you can easily determine the profits realized without having to visit your record cause all expenses have been mastered from daily recordings.

Recordings enable the business to know how profitable they have become along the long run. With clear evidences of your business expenses recorded, the business attracts more investors and investment opportunity for the business. Records when presented to investors gives them an encouragement to deal with the business.


Ultimately, you improve your money management by having a good record keeping or tracking and have a knowledge of the business activities from your records.

Guess this was useful , drop comment and suggestions in the comment sections .

Why You Should Apply For Social Media Ads

Social media have been of great importance and influence in this current era. With its effect in our lives we can now reach out to several millions of people through it. The introduction of Ads to social media as enabled business in several ways to reach some great height. Social media Ads are of high necessity to small or growing businesses cause it makes producers have some great benefits.

Reasons on why its important to adopt a social media Ads

Social Media Ads


1. Educate consumers:

Many at times consumers are ignorant of the kind of goods available for their consumption and use, which is as a result of lack of information. Social media Ads makes educating and passing of information to consumers simple and easy as most consumers are frequently on social media platforms.

Evidently the social media has taken over the world and its people, getting to teach and guide people can be easily done on social media. Potential consumers are educated about the usage and application also the benefits of the products.

2. It creates awareness to the general public:

With the influence of the media, people get to know about the existence of certain products through Ads while online . Its easier to generate awareness to potential customer through Ads from the social media. There are over millions of customers online who come across Ads.

3. Its less expensive:

Advertising on social media is not as expensive when compared to other means of advertising and also have great hedge over them as it have several millions of potential customer who are online to see them.
Ads is easy and very affordable.

4. Makes more sales:

Ads enable products get very high sales. Ads gives every potential consumer an enticing image of the product with just a glance and is convenient.

5. Drives Business growth:

Ads enables the growth of very business as it exposes the business brand to its several millions of potential consumers. Every small business engaged in social media Ads are likely to reach great height within the shortest period of time.


The impact of social media Ads cannot be argued, the media is gradually taken over the world and its necessary for business organizations to adopt it as a means of creating awareness of their products to the general public.
Its even cheaper, easier and convenient using social media Ads to promote small business.

Tips On Creating A Twitter Business Account

Twitter a very popular social media with mass room for meeting up people of great personality also assist in growing ones business, advertising, marketing and passing informations, also used as a means of campaigning. Here in this articles some tips on how to create a Twitter business account will be discussed.

Create a Twitter account

Twitter Business Account

Search and sign up following all instructions with the right details required from you.

Share your business profile details

Attach your profile image, header, website link, and biography. Upload an enticing and concise biography stating the advantages and benefits of your services

Also, the recommended image size for your profile pic is 400×400 pixels while the prescribed size for a Twitter header image is 1500×500 pixels.

Pin a tweet

Leave a relevant Tweet at the top of your timeline (TL). People get to see the tweet pinned
To pin a tweet, tap on the ‘more’ option of the Tweet you want to appear on top of your timeline and select ‘pin to your profile page’.

Connect with others

You can then add up people you are familiar to and also people with the same business ideas and interest. It makes communication better while you connect with people


Twitter gives every business person the opportunity to come in contact with people who have same business interest . Its helps one grow his business faster .

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