Being in the digital era where almost everything is found on the internet. Even when it relates to religion, one needs to be digitalized. In this article, we will be writing on the five reasons why your church needs a website.

1) A website welcomes first-time members to your church:

many people make use of the internet daily and when they come across your website, the might be moved to join through the website’s online stream services. Also, people who relocated to a new vicinity near your church might use the internet to search for churches near them and stumble upon your website and luckily would start attending your church afterwards.

2) It Keeps members up-to-date on activities:

instead of spending lots of money on bulletins, flyers and posters, one can easily get any information regarding church activities from your website such as the bible reading for the day, events taking place, and others

3) To appeal to the younger generation:

another valid reason why your church needs a website is the younger generations are flooded on the net and it would be used as an avenue to win souls for God.

4) It establishes credibility:

in every aspect of one’s life credibility is a key factor every individual seeks for. Having a website boost the image of your church. It builds trust from a public point of view.

5) It showcases your CSR activities:

finally, having a church website helps show your church’s involvement in community building.

In conclusion, a website is what tells people about how serious you take anything in this digital era . if you need help with setting up a website for your church, you can contact us on call or WhatsApp 09013245258.

Surprising and making customers happy keeps you ahead of the business game. How you surprise and make customers happy matters in the growth of a business.

Some guidelines on efficient methods on surprising and making customers happy.

Avail Yourself, Listen And Show Concern

Customers get attached to caring business owner , who often gives them the privilege to air their opinion and also show concern about their complaints. This gives them an edge over other competitors lacking this tribute.

It’s a thing of priority when customers interest a handled with great care,as it gives them the a sense of belonging and respect to such business.

Availability to customers shows the level at which there are cared about. Availing yourself to customers gives the business the opportunity to get an insight on what the customers feels would be best.

Follow Up And Implement Customer Feedback

As a business with the desire to maintain it customers a positive and rapid response to customers suggestions is of importance to the sustenance of the customers.

It’s expected of any business to have a team responsible for handling feedback from customers which will make room for quicker implementations. Attending to customers feedback show respect and motivates them to stick to the business.

How Your Customers Want To Interact With You Should Be Considered

Making customers comfortable with dealing with you depends on how you relate and communicate with them.
Give a listening ear on how they would love to reach out to you via any means convenient to them.

The more communication you get with your customers the more level of growth the firm attains, so never be frightened to interact with them, as it will enable them express their needs and how you can improve your business.
A direct or real interaction should be made for the customers rather than someone reading out a script when called.
Try fastest means of response to the calls ,complaints and suggestions .A team can be assigned for it.

Tip: Ensure to get a feedback after interacting with a customer. This will help you improve further interaction and tweak your customer support strategies for future leads and customers.

Don’t Just Appreciate By Saying But By Showing

Mere words aren’t enough to keep and maintain customers but some form of gratitude would go a long way to sustaining your customers.

For clients who’ve been with you from the start:

1. Send cakes to them on their birthdays
2. Give them gifts
3. Get them tickets to an event or show
4. Invite them over for Lunch

Also giving them items that will be valued by them and will serve them for a long period of time.

Give Customers A Reason To Partner With You

Some bonuses can be awarded to them on bases of referral programs to encourage them , continue dealing with your business.

Making them ambassador of your business, so as to motivate them and also expand your business by bringing customers from their network. Seek better methods of rewarding your loyal customers by giving them some discount, privileges.

Avoid These Customer Past Mistakes

Always consider their experiences before surprising them. Certain things should be avoided like:

1. Continuously receiving a particular feedback with any effort in rectifying it.
2. Not been acquainted with your business products.
3. Taking longer time to address them.
4. Not fulfilling promises.
5. Negative/rude comment.

Concise Notes On The Importance Of Building Customer Relationships

A good strategy will help you build a strong relationship with your customer. below are some more extra added strategies;

1. Make them aware that they are a part of your company culture.
2. Make your products easy for them to use and access.
3. Accept your mistakes and provide proper solutions.

Conclusion:

Surprising and making customers happy gives the business a long term relationship with them. And also encourages them to partner with your business continuously.

Keeping records of your Business expenses is very important tactics needed to know about all expenditure made by the business.  Having a good business record of all expenses of your daily activities gives the business owner guide on how to budget and strategize on how to improve on the running of the business.

The good thing about keeping records of daily business expenses is it helps you manage available resources, capital and time. Although record keeping is stressful and technically there are some very essential benefits attached to it .
Business owners who have good records of their business expenses have an effective business operations and high maximization of resources to yield profits.

Some of the benefits associated with keeping records of business expenses are:

You Become Financially Aware and Improve Money Management:

Business failure at times are as a result of not having a record or track of expenses incurred by the business. So it’s difficult to actually detect a loss when no critical records have been observed. A business with a record of it’s daily expenses are aware of all the capitals realized, spent, lost. The financial status of the business is only noticeable when its record or tracking are very efficient. Tracking also improves the management of cash inflow, outflow and improve the business status.

You’re Better Prepared for the Tax Season and May Get Money Back

A business which has been following up it’s daily expenses can never be worried of Tax season, cause it has all receipts for expenses included . So it becomes easy to handle the tax when the time comes.

The expenses should be categorized:

1. Office expenditure
2. Cell phone cost
3. Maintenance expenses
4. Rent expenses
5. Home expenses
6. Travel expenditure

This records when presented to a tax man, notifies them of the actual profit realized by the business and you get played for it.

You Keep Your Employees Happy

Employees are excited when the records are favorable as they are now aware about the business growth, and it helps them have encouragement to work more proficiently and produce more profits for the business. Your team of workers will keep all records of travel and other expenses.

Determine Business Profitability

Without making a guess you can easily determine the profits realized without having to visit your record cause all expenses have been mastered from daily recordings.

Recordings enable the business to know how profitable they have become along the long run. With clear evidences of your business expenses recorded, the business attracts more investors and investment opportunity for the business. Records when presented to investors gives them an encouragement to deal with the business.

Conclusion:

Ultimately, you improve your money management by having a good record keeping or tracking and have a knowledge of the business activities from your records.

Guess this was useful , drop comment and suggestions in the comment sections .

Social media have been of great importance and influence in this current era. With its effect in our lives we can now reach out to several millions of people through it. The introduction of Ads to social media as enabled business in several ways to reach some great height. Social media Ads are of high necessity to small or growing businesses cause it makes producers have some great benefits.

Reasons on why its important to adopt a social media Ads

 

1. Educate consumers:

Many at times consumers are ignorant of the kind of goods available for their consumption and use, which is as a result of lack of information. Social media Ads makes educating and passing of information to consumers simple and easy as most consumers are frequently on social media platforms.

Evidently the social media has taken over the world and its people, getting to teach and guide people can be easily done on social media. Potential consumers are educated about the usage and application also the benefits of the products.

2. It creates awareness to the general public:

With the influence of the media, people get to know about the existence of certain products through Ads while online . Its easier to generate awareness to potential customer through Ads from the social media. There are over millions of customers online who come across Ads.

3. Its less expensive:

Advertising on social media is not as expensive when compared to other means of advertising and also have great hedge over them as it have several millions of potential customer who are online to see them.
Ads is easy and very affordable.

4. Makes more sales:

Ads enable products get very high sales. Ads gives every potential consumer an enticing image of the product with just a glance and is convenient.

5. Drives Business growth:

Ads enables the growth of very business as it exposes the business brand to its several millions of potential consumers. Every small business engaged in social media Ads are likely to reach great height within the shortest period of time.

Conclusion:

The impact of social media Ads cannot be argued, the media is gradually taken over the world and its necessary for business organizations to adopt it as a means of creating awareness of their products to the general public.
Its even cheaper, easier and convenient using social media Ads to promote small business.

WhatsApp has been a great social media platform that gives people the opportunity to message, text ,video call, voice call people who are in your contact list or have yours. WhatsApp makes it easier to reach out to loves ones, business partners, friends,spouse.

With the arising needs for friends on Facebook to reach out to you , its now possible to link your Business WhatsApp to your Facebook page.

Some guides on how to link your WhatsApp to your Facebook page are short listed below;

With an already existing Facebook page

Go to www.facebook.com, login, and navigate to your Facebook page.

Go to settings

Navigate to settings, look at the left sidebar, below you’ll see a ‘WhatsApp’ tab, click on it.

Connect your WhatsApp account

Input your country postal code, Enter your WhatsApp or WhatsApp Business number, then check your WhatsApp messages for a confirmation code. Input code and click ‘Confirm’.

Conclusion:

Linking up your WhatsApp and Facebook page makes its easier connect friends and also ads from WhatsApp on your Facebook page. Also in getting a large audience from Facebook to your WhatsApp.

Guess you find this helpful and meaningful. Leave questions on comment sections if you there is anything you do not understand.

Twitter a very popular social media with mass room for meeting up people of great personality also assist in growing ones business, advertising, marketing and passing informations, also used as a means of campaigning. Here in this articles some tips on how to create a Twitter business account will be discussed.

Create a Twitter account

Search www.twitter.com and sign up following all instructions with the right details required from you.

Share your business profile details

Attach your profile image, header, website link, and biography. Upload an enticing and concise biography stating the advantages and benefits of your services

Also, the recommended image size for your profile pic is 400×400 pixels while the prescribed size for a Twitter header image is 1500×500 pixels.

Pin a tweet

Leave a relevant Tweet at the top of your timeline (TL). People get to see the tweet pinned
To pin a tweet, tap on the ‘more’ option of the Tweet you want to appear on top of your timeline and select ‘pin to your profile page’.

Connect with others

You can then add up people you are familiar to and also people with the same business ideas and interest. It makes communication better while you connect with people

Conclusion

Twitter gives every business person the opportunity to come in contact with people who have same business interest . Its helps one grow his business faster .

Drop comment if this article was useful.

What Is Brand Architecture?

Brand architecture is the structure of brands within an organization. That is, the build up of different brands under a sole brand, in an organizational structure. It is the way the different brands within an organization are related to, and differentiated from one another. It is also how the sub-brands (brands under the sole brand) support each other, and reinforce the goals of the parent brand to whom they belong. In simpler terms, brand architecture is just how a bigger brand fathers other smaller brands that relate to it. For instance, how Procter and Gamble is the bigger brand, and how Pampers is under it. Now, these sub-brands have a relationship, which is to reinforce or emphasize on the goals of the master brand.

The brand architecture of an organization at any time, is to a large extent, a legacy of previous management decisions, as well as the competitions present in the industry.

Some Models

Now that we have an understanding of what brand architecture is, let us look at the different brand architecture models in our present day.

• Corporate or Umbrella Brands: In this model, it is the master brand that is known to the consumers and stakeholders(employees, shareholders, partners, etc.) These brands may also be used where product descriptions are needed, or in sub-brands. For example; Heinz Tomato Ketchup.

• Endorsed Brands:These brands have a parent brand (which may be a corporate brand, or umbrella brand,) that endorses a sub-brand. This endorsement adds credibility to the endorsed sub-brand in the eyes of consumers.

• Branded House: This is a model where a bigger brand has sub-brands that also carry the master brand. An example of this, is FedEx (bigger brand,) with FedEx Freight as a sub-brand. This model is normally used when companies intend to use the bigger brand’s brand equity to help the sub-brand.

Branded house brand architecture illustration: FedEx brand

• House of Brands: In this model, there is no, visible relationship between the bigger brand and the sub-brands. Procter and Gamble is a popular example, where Procter and Gamble is the master brand with hundreds of sub-brands like Oral-B and Pampers.

House of brands brand architecture illustration: Procter and Gamble brand

• Hybrid Brand Architecture: This brand architecture model is a combination of the house of brands and branded house models. The goal of this structure is for the sub-brands to have similarities with the master brand, whilst maintaining their different brand identities.

How To Build A Brand Architecture?

As an organization grows, the cost of marketing multiplies twice its initial cost. It is for this reason that the development of a brand architecture, is crucial to the growth of that organization.

There are things to put into consideration before deciding on which brand architecture to develop. Some of which are;

• The long term goals of the organization

• The probability of excelling with chosen model

• How chosen model will profit the organization

To develop a brand architecture, one must follow the steps below;

1) Research

This is where you make findings on who your consumers are (buyer persona,) what your consumers need, and how you can satisfy them. You are also to find out how they view your brand, their awareness of what you have to offer, and which of your services they are most interested in. This is so that you know what areas to improve on. You are to perform qualitative research, quantitative research, competitive research (to know how your competitors serve your target customers,) brand equity studies, and audits. It is also wise to make research within the brand, to know the strengths and weaknesses of the brand, and how sub-brands interact with each other.

2) Strategize

Now that you know and understand your consumers’ needs and the strengths of your organization, you are to decide what structure would benefit you the most. It is at this point that you decide how the brands and offerings should be presented, and how the organization’s resources are to be used.

3) Implementation

This is the part where you implement all you have found out, and of course, with the strategy you came up with. It is here also, that you assign responsibilities to sub-brands. For this to work out, all divisions have to be in agreement with whatever decisions you make. And this is why it is crucial that you make adequate research, and informed decisions before implementing. It is also important, so that the master brand and all its sub brands are in sync. In essence, you are to create, announce, and implement a blueprint for the organization. The blueprint is to state;

• The role of each subsidiary (sub-brand)

• The market of each sub brand

• The presentation of each brand

• The affiliation with the master brand

• An hierarchy for decision-making within the organization

How To Manage Brand Architecture?

It is one thing to plan and implement a brand architecture, and it is another, to manage that structure. Managing a brand architecture is a continuous process. However, we would look at some ways we can manage brand architecture. Let’s go in.

To manage a brand architecture, one must maintain some factors in the structure. Some of which are;

1) Rules

The rights and limits of each sub-brand must be clearly stated and communicated. This information is to be made known to each employee and third party involved with the brand.

2) Responsibilities

The responsibilities of each subsidiary should be clearly stated. This allows for efficiency, co-operation, and absence of effort duplication. It even makes production faster, if you ask me. Every part of the structure should be able to play their roles independently.

3) Assets

The brand’s assets should be used appropriately and carefully. This is because the assets are what keep the organization going. This involves brand equity, recognition, and loyalty. It is wise also, to centralize the brand assets, as this aids accessibility and transparency.

4) Customers

One thing common with brands, is the quest to satisfy customers, and gain their trust. This is why it is very important for brands to maintain good relationships with customers. Brands are to remain sensitive to customers’ opinion about their services. This is so that they can make improvements that appeal to them. The brand architecture of a brand should be flexible(that is, easily reassessed to meet customer satisfaction.) I mean, without the customer, is there really a brand?

The main reason for creating a brand architecture is to profit the brand, whilst serving satisfaction to the market. In essence, spiraling sales to great heights and putting smiles on faces of customers. Make sure you have that on your list of goals, as you begin planning and developing your brand architecture.

That will be all for now. Did you learn something? Be free to leave your comments, and share this article if you loved it!