Why Apcon flagged Glo NIN Advert?

Wondering why you no longer see GLO’s enticing NIN advert that featured the beautiful actress, Osas Ighodaro? Well, in this article, I’ll be answering you that question.

The GLO NIN Advert Video

Firstly, let’s go through the GLO NIN advert video, before diving into why APCON decided to flag the advert.

Why APCON Flagged GLO’s NIN Advert

According to reports, GLO’s NIN campaign which was aired on some TV stations and social media platforms was not submitted, and approved for broadcast, by the Advertising Standards Panels (ASP) in Nigeria. The statutory body is charged with the responsibility of ensuring that advertisements agree with the laws of the Federation, as well as the code of ethics of advertising in the nation.

An image of the Nigerian actress, Osas Ighodaro who featured in GLO's NIN advert
Nigerian actress, Osas Ighodaro who featured in GLO’s NIN advert

In a letter addressed to Globacom Limited, and other media stations, Advertising Practitioners Council of Nigeria, (APCON) ordered that the advert be brought down. This was to stop further broadcast of the commercial on all media platforms; both broadcast media, and social media.

The GLO logo
The GLO logo

A statement was made by the council and signed by its CEO, Dr. Olalekan Fadolapo, lamenting the lack of decency in the commercial, featuring the female model, Osas Ighodaro. This advert which was exposed by Globacom, brought concerns, as it was targeted at the Nigerian market. It elicited complaints about the exposure of the model’s cleavage. The advert also, was never submitted for approval.

In the statement, it was added that APCON is committed to ensuring that the advertising eco system is clear of unlawful vices, and will use every lawful means to punish the violators of the Advertising Laws of the Federation. A part of the statement says as quoted, “The advertisment was neither submitted nor approved for exposure by the Advertising Standards Panel (ASP), the statutory body charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria…”

APCON's CEO, who signed the statement against the advert
The CEO/Registrar of APCON

So, there it is, friends. That is why your favourite advert was flagged. Comments? Be free! Bye, for now.

 
 

 

 

Starting Your Own Content Creation Career

I know you must have read in many different articles, what content creation is. You must have also come across learning how to begin your own content creation career. But I promise you, this will be quite interesting a read. Come along with me!

 

What Is Content?

content writing

Content, as you may or not know, is any form of information given to an, or any audience, be it in form of videos, written form, or audio. Content varies by the industries from which they were created, bringing about the different types of content we have today.

 

Types Of Content

Content Creation

People say that content are mostly only in written, audial, or visual(video) forms. While this is true to a very high extent, we should know also, that there are more types of content. We shall look at those, below:

  1. Corporate content: these are information sent out by companies to audiences, in order to persuade, or update. They are:
  • Advertisements, which could come in form of copies, or in visual forms.
  • White papers
  • Sponsored research
  • Public relations content

 

  1. Legal or governmental content: these by the name should imply contents we find, which are authored by legal bodies, such as the government, or other government authorized bodies. Some of these types of content are:
  • Public history data
  • Online public databases
  • Exhibits
  • National historical data
  • Public records

 

  1. User generated content: yes, users can create content, too. This came with the advent of Web-2, where users could also be involved in content creation. While these can be annoying, if they stand to trigger penalties on some sites, they can be useful to other users. Some of them are:
  • Fan fiction
  • Remixes of original content
  • Social media posts, amongst a plenty others

 

  1. Academic content: these are contents created by academic institutions, for either their students, aspiring students, or the general public. Some of which are:
  • Books
  • Journal articles
  • Academic blogs
  • Lecture videos

 

  1. Cultural content: these contents are works of art, made in different art industries, for their respective audiences. Some of them are:
  • Works of literature ; may be prose, poetry, or drama
  • Movies
  • Music
  • Works of art, such as paintings, sculptures, mosaic, etc.
  • Digital art, could be an NFT

These are a few types of content. Are there some others that you know? Feel free to drop them in the comment section!

 

What is Content Creation?

Content Creation

Here, we have come to heart of our discussion: content creation. Let us now define this term.

Content Creation is the offering of information through a medium to an audience, in a particular context. Simply put, it is giving what you know, or feel others should know; that is, expressing yourself to your audience, through a medium. Medium here, could be written, audial, or visual(pictorial, face to face, or video form.)

Now, a person new to this term may ask, how can I create content? Or, how can I get people to love what I create? Which brings us to the next subheading.

 

Creating Your Own Content

  • You can create your own content, by first finding out how you want to express yourself. Do you want to write? Do you want to speak? Do you like standing behind the camera? Do you want to draw? Or paint? Or sing? What do you want to do, to express yourself?
  • Now, you know what you want to do. What to do next? Ask yourself what you want to tell the people listening to you, now that you have found a medium with which you can express yourself.
  • You know what you want to tell your audience. You have a medium with which you can share your information. But you cannot drop your opinion randomly, without plan. So you plan. Come up with a content creation calendar. This is so that you do not go out of line, and also so that you do not run out of ideas.
  • You now have a plan, your information, and your medium. You want to create. You have an ideal audience persona, but not the audience itself. So you want to build your audience. How do you do this? I would say begin giving out your content, but if you give out content to people who have no interest in them, you will yield no positive results. So, you look for your audience; find their interests, where they mostly hang out(could be Twitter or Facebook). Then make them your audience; add them up if you must, follow for follow does not sound ideal, but it is not bad either.
  • Now, you have your medium, your content, your plan, and your audience. What’s left to do, if not create? Yes, nothing. Create your content; write, make a video, sing, speak. Make edits where necessary. Make sure everything is accurate. And share.

That’s how content creation goes. Not satisfied? More research would help.

 

Who Is A Content Creator?

Content Creator Workspace

A content creator is simply a person who creates content. But to put it in a more comprehensive form, it is someone who expresses himself to his audience, in a particular niche.

A content creator could be a vlogger, a blogger, an artist, an artiste, a speaker, a copywriter.

When you log on your socials, there are lots of posts from people. Some people make consistent posts, relating to a particular context, while some just randomly drop pictures, with no intent of winning any attention. The former, is what we call content creators. They make consistent posts relating to a particular niche, to a particular audience, interested in that niche. Notice that they do not drop random opinions. This is because they are trying to maintain the reputation of the context they have dedicated their posts to, and do not want to lose their audience.

They sometimes stray from their contextual posts, but only seldomly, and it is maybe only to entertain their audience.

In essence, a content creator knows his niche; the niche that interests his audience, and does not stray to irrelevant topics.

I am sure now, that you have an idea of different types of content creators. But if not, for sake of emphasis, we shall look at some:

  • Content Writers
  • Vloggers
  • Speakers( podcasts, motivations)
  • Artists
  • Artistes
  • Actors
  • Teachers (tutorial blogs and vlogs)
  • Health care personnels (health care articles and vlogs), and a lot more.

We have covered what content creation is, who a content creator is, and what a piece of content is. Now, let us look at the reasons people create content.

 

Why Content Creation?

Why Content Creation

People create content for so many reasons. And those reasons, are we about to find out. Let’s get started.

  • Mainly, it is because of the monetary advantage. In our article on vlogging, we were made to know what an average YouTuber makes monthly. About $2000 -$4000 monthly! That’s a lot, if you ask me.
  • Before the monetary advantage, people created content, to attract attention. Yes, in order to attract attention from the audience they wanted, they create content that interests their potential audience. How does this happen? The already existing audience shares their content, and a potential consumer sees that content, and traces the author, and that author is followed!
  • Some people create content just to entertain others. It may seem like too much work to do, just to entertain people, but that is how opportunities meet those content creators.
  • Some create content as their occupation. Just because many people create content for the monetary advantage, does not mean it is their occupation. But for some people, creating content is their job; some vloggers, for example. And some content writers who write for companies.
  • Some people also create content for their own sake. Some people create content just to express themselves. Some people that may do this are, artists, users such as Twitter, Facebook or Instagram users.

These are some reasons to why people create content. Why do you create your content? Why do you want to create that content?

PS: Knowing why you are creating a piece of content can help you create quality content, so you should have a reason, or better still, a purpose in mind.

I hope that you know now, what content creation is, what creating a piece of content entails, what a piece of content is, who a content creator is, why you want to create content, and what you stand to gain from content creation.

I hope also, that you now know how to start a content creation career. If you don’t, I suggest you read the article again. And if after that, you still do not know how to, then you should make more research.

I hope finally, that you found this article helpful.

Kick-Starting Your Own Vlog

Firstly, I’ll like you to know, or if you know already, to be reminded, that vlogging is both an art, and a technology. Where does the art lie? In the ability to CREATE. And the technology lies in the capture of the movement, electronically. However, you do not have to know everything about videography, to begin a vlog. So, do not be scared when you hear ‘technology’.

With electronic media, such as cameras, or videotapes, it is possible to bring vlogging  to life.

In this article, we want to talk about how one can start a vlogging career. It’ll be an interesting read, stick with me.

Having defined vlogging in a rather fundamental way; saying it is an art of creating a video, and a technology of using electronic media, we now want to get to know the history of this art.

 

What Is A Vlog?

A vlog (shortened form of video blog) is a blog in the medium of a video, otherwise called a video log. It can either be a whole video, or made in parts.

Kickstarting A Vlog Career

 

History Of Vlogging

The advent of vlogging is said to be dated to the early 2000s, where the first vlogger in the name of Adam Kontras, sent a video and a blog to his family, upon his cross-country movement to Los Angeles. This was followed by another Adrian Miles, who posted a video of changing text, on a still image.

In 2002, Luuk Bouwman started a site as video diary for his post college travels. That his now defunct site, happens to be one of the first sites where the term, ‘vlog’ originated.

As at 2005, vlogging saw an increase in popularity, due to the emergence of YouTube.

YouTube Logo

With the presence of YouTube and other video blogging sites today, the relevance and popularity of vlogging remains almost unbeatable.

 

Some Vlog Post Ideas Today

As it is when an activity becomes a norm, many people have taken the vlog activity to a whole new level. It is even safe to say now, that some people live their lives for the internet. How do they do this? Yes, by vlogging. Here are some vlog ideas, if you’re looking to start a vlogging career:

  • Cooking shows
  • Educational tutorials
  • Marketing and economic shows
  • Vocational training shows
  • Lifestyle reels
  • Documentaries (can also be called vlogumentaries)
  • Entertainment (music, movies, comedy)
  • Physical fitness, and a lot more others.

 

How To Start A Vlog?

Vlogging Career

Nowadays, it’s almost as easy as a reflex, to start a vlog. However, there are some steps to take in order for a vlogging career to be a success. Eager to know, I see. Let us get to it:

  • Firstly, like every other business anyone ventures into, one has to plan. What type of content do you intend to serve the public? Do you have a certain audience in mind, that you want to reach out to? If yes, how can they discover your vlog?
  • Research. If you want to launch a vlogumentary, or maybe an informational or even a health talk show, you might want to make in-depth research, so that you do not share misleading information.
  • Think. Ask yourself if you’re doing it right. The internet is full of very different people from yourself. What might interest you, might not interest others. Ask yourself if people like your vlog, and understand the information in the videos that you want to put out.
  • Be creative. Nobody wants to watch a melancholic show, when it is not supposed to be a burial. Nobody wants comedy for a financial analysis tutorial. Make sure that you are creative, and your videos entice the right audience.
  • Create. Now, it is time to take your planning, thinking, and creativity into action. Make alluring videos of whatever it is that you want to share with the world. How do you create? Easy! Brings us to our next step.
  • With just a phone that has a good camera, one can begin his vlog. Some people who want to go the extra mile, get cameras, videotapes, and other electronic media, for creation of their videos.
  • Now, you share your information in form of videos, with the world, by creating an account on any vlogging site you deem fit, and begin posting!
  • Indulge. When you begin a vlog, it is possible that you may not have the much  engagements that you want, at first. However with time, people will begin to engage, and you would want to indulge them. Read their comments, and provide useful and helpful replies, where need be.

Easy peasy, right? You can do it.

 

Some Advantages Of Owning A Vlog

a beauty vlogger

Now, you have started vlogging. It feels good, that you can share what you know, without having to write much. I know that feeling. Let us now look at some advantages of starting a vlog:

  • You get to share it, exactly as you want to say it. Could be emotions, could be legit information.
  • It is possible that your viewers may get to know you, through certain impressions they get from your vlogs. Those impressions gotten by your viewers, may also glue them to their screens
  • You get to relate with a crowd that relates with what you’re giving to them in your videos.
  • You get to educate people. When you have an informational vlog, you teach people, and most of the times, people learn things from vlogs!
  • Your confidence increases! Let me tell you how: supposed you were too shy to stand in front of a camera, and one day you decided to start a vlog, wouldn’t you need some confidence to start? You would, definitely. And as time goes by, you become more confident than you were, in the beginning.
  • Your vlog may be the reason someone smiles. Your comedy, can make someone laugh. Your educational tutorials can teach someone, and relieve the person the stress of a hectic research. Your emo-vlog can encourage someone!
  • There is the monetary advantage that comes with vlogging. Apart from your love to share your activities with viewers, you may also be interested in monetizing your vlog.
  • Did you know? An average YouTuber with at least 100,000 subscribers, makes up to $2,000 to $4,000 monthly? You should look that up, and begin considering getting your cameras ready!
  • Vlogs are a great media for advertising one’s business. You know what a great copy can do? Yes, a vlog with expert advertisment, can do that too. Do not snooze, friend.

Why haven’t you started a vlog?

Few Vlogging Sites You Can Start Your Vlog Career On

social media platforms for vlogging

Today, although YouTube is effortlessly the most used vlogging site, there are other sites where one can begin his vlog. Want to know? Let’s dive right in!

  1. Firstly, for sake of hierarchy, we have to acknowledge YouTube. I believe you know that YouTube is a school on its own? Do yourself some good with that information.
  2. Tik-tok. This platform has a tremendous variation of audiences, and therefore, accommodates so much vlog ideas.
  3. Facebook. Yes, with Facebook, you can begin a vlog. With the presence of Reels on Facebook now, this has been made even easier, and more lucrative.
  4. Instagram. Did you know that just like Facebook, you can also start a vlog on Instagram? I knew you knew. I mean, people live their lives for the gram, now. What is stopping you?
  5. Likee. This platform is fast rising, and in no time, would be as large as Tik-tok.

Are there other vlog platforms, or sites that you know? I would be more than glad, if you knew more!

The Downsides Of Vlogging

vlogging illustration

 

We have spent so much time talking about the advantages of starting a vlog. While the advantages are really enticing, we should not forget that there are downsides to this, as there are to almost everything with an advantage. Let us now look into them:

  • Starting a vlog might is expensive. One has to have high quality cameras, in order for their vlogs to come out crispy.
  • Unlike blogs and articles, it is impossible to edit a video after it has been posted on a vlogging site. One either has to delete the video and begin from scratch again, or leave the video as it is. That’s a little inconvenient.
  • Creating a vlog can be really time consuming. It is during the creation of the videos that one edits and tweaks whatever is needed to be changed. It would definitely take a lot of time.
  • Another downside is that unlike blogs where search engines can index the written articles, vlogs cannot be indexed by search engines. But learning SEO for YouTube, can be of advantage.

These will be all for now. Are there any other disadvantages you have faced as a vlogger?, Or any other disadvantages you think might stand to impede starting your vlogging career?, You should check which outweighs the other; the advantages or disadvantages, and do the math by yourself.

We have come to the end of this article. I hope you learnt something, and I hope also that you are considering starting your own vlog, if you have the means.

MiFis vs Routers: What Are Their Differences?

In the present world where there is a huge demand for wireless communication and a wireless internet connection, is where wireless internet-enabling devices like MiFis and Routers come into play.

MiFis and Routers are the first devices that come to mind whenever systems that can effectively guarantee your mobile devices’ wireless access to internet connection are needed.

They are also the perfect alternatives for accessing the internet if you are using a device without a sim card or USB modem, you are away from your home or work’s WiFi network or you want to access the Internet with multiple devices simultaneously.

However, despite performing similar duties, they have several differences which we will be discussing in this article.

But, first, let’s look at what a MiFi and a Router are.

What Is A MiFi?

inseego corp mifi

A MiFi is a lightweight and easily-movable wireless device that provides a hotspot connection for devices such as computers, smartphones, smart TVs, game consoles, and tablets, allowing them to access the internet through a cellular data network.

There isn’t a confirmed explanation of what the term “MiFi” is, but it is famously regarded as a short form of “My-WiFi or Mobile Wireless Fidelity, as they connect to devices using WiFi.

Who Owns MiFi?

Inseego Corp

MiFi is a brand name that is registered as a trademark by different companies in different locations, with the most renowned owner of the brand name being the Inseego Corp – previously known as Novatel Wireless.

Insego Corp was the first producer of a MiFi device in mid-2009 and they hold the ownership of MiFi’s registered trademark in several countries such as Germany, the United States of America, Japan, Mexico, Spain, South Africa, Canada, and lots more.

Meanwhile, in the United Kingdom, the trademark of “MiFi” is owned by the renowned telecommunications brand, “3” which is owned by Hutchison 3G Enterprises S.A.R.L.

However, in India, the trademark is owned by Mi-Fi Networks Private Limited.

What Is A Router?

router

Routers are renowned networking devices that allow communication between a network of devices like computers, and the internet, in a specific area.

This device is in two basic forms: wired, and wireless routers. However, in most cases, wireless routers also need wires to connect to the DSL or cable modem that is given to you by your Internet Service Provider (ISP).

They are produced by a variety of companies such as Linksys, TRENDnet, TP-Link, Asus, 3Com, Google, Cisco, D-Link, and a host of other companies.

So, having given a brief definition of what a MiFi and a router are, let’s get right into their differences.

What Are Their Differences?

differences between mifi and wifi

In this article, we will be comparing these internet-enabling devices under the following categories: Build Up, Set-Up Process, Mode of Operation, and Cost.

Buildup:

MiFis are built with a small, lightweight, and portable structure with just a small USB connector port where its charger is inserted.

They have a simple design which constitutes of the power button for powering it on and off, a service status display or LED which shows information such as battery status, network signal status, and mobile broadband connection status on it.

In addition, they have a reset button that allows you to restore the device’s factory default settings if need be.

They also have a battery and sim card compartment at its back panel – which oftentimes has a sticker with the device’s Username, Password, I.P Address, WiFi key, and SSID (Service Set Identifier) written on it.

Meanwhile, Routers are built with a bigger structure that isn’t as easily movable as the MiFi and is oftentimes planted at its place of use.

Routers are built with LAN ports, WAN/Internet ports, console ports, phone ports, and an antennae to enable the connection of your devices to the Internet.

Oftentimes, they also have flash card slots and USB ports for data sharing.

These USB ports can be used to connect the router to a cable modem, DSL, or devices such as an external hard disk drive, a desktop computer, a mobile broadband USB adapter, and a printer, amongst others.

Furthermore, they have a power cord connection port and a power switch for switching it on/off.

Set-Up Process:

How Do I Setup A Mifi ?

How To Setup A Mifi ?

 

As stated earlier, MiFis uses cellular data to enable devices to gain access to the internet, so the first thing you need to do is to get a sim card from your preferred network provider.

However, MiFi devices from companies such as Three and Vodafone come along with 3G sim cards in them.

However, in both cases, you need to top it up either as monthly tariffs or using a Pay-As-You-Go top-up method.

Mifi Setup

After getting your sim card and topping it up, open the back panel of your MiFi device, take out the battery and install it in the space provided.

In most cases, the MiFi’s information such as Username, Password, I.P Address, WiFi key, and SSID (Service Set Identifier) are written out on the back panel or underneath the battery. Meanwhile, in some cases, the information is provided to you by your service provider.

So, if your Mifi has the information on its back panel, make sure you note this information down, as it will be needed as you proceed with the setup process.

After copying out this information, install your battery and turn on the MiFi using the power button in front of the device.

Next, make sure that the green light on the network signal on the device is turned on, as it indicates that your device is connected to your service provider’s cellular network, hence creating a hotspot connection to which your devices can connect.

Now, go to the settings of your phone, laptop, etc., and turn on its WiFi network.

You can now scroll down and locate the name which matches the SSID/Device Name which you copied from the back panel of your MiFi device earlier, then input the password in the space provided.

You can wait for a little period for your device’s WiFi network to indicate a successful connection.

How Do I Setup A Router ?

how to setup a router

The first thing you should do when setting up any router is by putting it on and resetting it. You can do this by long-pressing the reset button until the LED on the router flashes and stops blinking.

Next, connect an Ethernet cable from the cable modem or DSL to the router’s WAN/Internet port, which usually has a unique colour from the other ports. Now, make sure your cable modem and router and followed powered on, and then proceed with the setup process.

To further set up and customize your router’s information, you need to input the default I.P address provided on a sticker below the router or on a documentation as a URL in your browser, or by inserting the router’s setup disk into the computer, if it has one.

This action brings up a security box that requires you to input a username and password.
The default username and password are also provided on the same sticker which had the I.P address on it, or on the paper pack that the router’s setup disk was fixed in.

Inputting the default username and password gives you access to the setup interface where you can make changes to the router’s information.

It is advisable that you change your router’s username and password, as well as the Wifi’s SSID and password for security reasons.
Also, endeavor to set your router’s security to WPA2 Wireless and then reboot it.

After rebooting it, you can now put on your device’s Wifi, click on your router’s SSID, input the WiFi password and start accessing the Internet.

Note that this setup process is for routers that have a pre-configured wireless network built in them.

So, if you are setting up a router that doesn’t have a prefigured wireless network, you will need to connect another Ethernet cable from one of the LAN ports on your router to the ethernet port on your computer device after inputting an ethernet cable from the cable modem or DSL to the router’s WAN/Internet port.

Mode Of Operation:

mifi and router

How Does A MiFi Work?

MiFis tap into your service provider’s cellular network and creates an ad hoc network that enables several devices to access the internet in a Local Area Network (LAN).

How Does A Router Work?

Routers functions as an access point that enables communications between devices that are in a network, by sharing data between them and giving out unique IP addresses. Therefore, a router controls the traffic of all the devices in the network.

Furthermore, Routers create communication between the local network that your devices use to communicate and the internet connection that has been harnessed by a cable modem or DSL, hence enabling your devices access to the internet.

This connectivity means data is first sent to a router, which identifies its destination and the best and fastest way for it to get there.
This prevents information that you request on the internet, from moving into another device in that network, and also helps you get information from the internet at the speed of light.

Cost

The prices for both Mifi and Routers vary, as each company has a different price tag.

However, the price range for the MiFi device is between $50 to $250.

Routers, on the other hand, cost between $100 to $500.

MiFi vs Router: Which Should I Buy ?

confused woman

Two key factors you should consider before you purchase either a MiFi or a router are the Number of devices to be used, mobility, Internet speed and Range.

Number of Devices To Be Used:

The ability of a router to enable the connection of over 250 devices to the Internet simultaneously gives it an edge over the MiFi, especially in places where a large number of devices need to be connected to the internet simultaneously e.g offices, banks, etc.

So, if you need an internet-enabling device for your personal use or in a location where 5-15 devices are used within 10-meters, then you can buy a MiFi.

Meanwhile, if you need an internet-enabling device for an office, a bank, or for your home where many devices need to be connected to the devices simultaneously, then get a router.

Mobility:

A MiFi is very small and easily movable, so if you need a device you can move around with ease and even carry around in your pocket, go for it.

Apart from being bigger than a MiFi, the router is a device that requires proper ventilation, so carrying it around in your bag will lead to it overheating and possibly getting damaged. It can be best used in an open place where it can get proper ventilation.

In addition, the MiFi has a better battery life than a router. It can be used for a whole day and still be on, which makes carrying it around a better option than a router which can last for at least 6 to 10 hours when it isn’t connected to power. However, the length of a router’s battery life depends largely on its functionality.

Also, endeavour to check out each device’s Internet speed and Range and choose which best fits what you need.

Conclusion

MiFis and Routers can both enable your devices access to the Internet, so having looked at the differences between them and how they function, it is now up to you to purchase either of them based on your needs.

You can also buy both of them if need be.

Off-page SEO For Beginners

Most newbies frequently wince from off-page SEO, it’s easy to understand but difficult to put into practice and get results. No matter how much emphasis is put on “quality content” you should never ignore off-page seo activities. Off-page SEO is very important for all brands and to stand the level of competition in an industry.

Contents table

  • What does “off-page optimization” entail
  • Off-page techniques
  • Off-page seo factors
  • Difference between on-page and off-page seo
  • Importance of off-page seo
  • Off-page seo checklist.

What Is Off-page Optimization

Off-Page SEO

Off-page optimization is the procedures that is conducted on (outside) the web pages and other website in order to increase visibility and rank better

Performing off-page optimization assists in the creation of numerous quality backlinks.

Off-page Techniques

off page seo techniques

Social networking

Engaging with people on different online media stages is an essential method for off-page SEO.

A web-based media presence will aid the growth of your business as well as the acquisition of new members.

Bookmarking For Public Relations

If you’ve ever forwarded a link to a website to a friend, companion, relative, or associate, you used social bookmarking, for social bookmarking, online media is a fantastic tool.

Your website or blog received a lot of traffic.

Forum submission

Make a connection with that local region by searching for talks that are related to your site and business

Take advantage of the “Do-Follow” gathering.

Submission to directories

Choose a legitimate classification and a flourishing index. It takes some guesswork to deliver exceptional results, but these results stand out over time.

Article Submission

Present your article in an article accommodation catalogue with a good PR. you can also provide interfaces for your website, and make certain your substance is unique and of excellent quality

The substance of poor quality or with excessive extraneous filling may be rejected. Choose the appropriate grouping and a suitable title for your material.

Q & A (question and answer)

Question and answer sites may be the most effective technique to get high most effective techniques to get high traffic

Join high-profile question and answer site and look for topics related to your industry.

Video distribution

Visit a well-known video lodging locations. Provide a suitable title, depiction, labelling, and references. It is one in all the methods of obtaining high-quality backlinks.

Image sharing

Offer your photographs on well-known photo convenience sites, if it won’t be any hassle, check to see if your photographs have a legit title, depiction and labels before showing them.

Submission of infographics

Create creative and unique infographics. Infographics are becoming increasingly popular on the internet these days. Provide a reference interface with your webpage or blog and present your infographic on infographics convenience destinations.

Different site have different photo sizes.

Site for document sharing

Site for document sharing the records have the right to possess unusual content and therefore the right to be in either pdf or ppt format

Factors Affecting Off-page SEO

off - page seo

 

Keywords

Keyword choice and on-page optimization are important aspects of any SEO campaign, your off-page SEO efforts are the true key to success. While on-page SEO is a one-time task, off-page SEO is nearly entirely focused on increasing the number of connections to your website

This can be how you climb to the highest spot of the search engine rankings and start receiving big visitors.

Understanding the important off-page SEO aspects that affects how well your website ranks in search engines is crucial to your success. That’s what you’ll learn here.

Before we go any further, it’s critical that you grasp what Google PankRank is.

In a simplified term, PageRank (PR) is a Google metric for ranking websites.

You don’t have to worry about it because it is based on a complex and growing algorithm. What you should know is that websites with a higher page rank are generally considered to be more ‘important’ than those with a lower PageRank. As a result, high-PR website are more likely to outrank low PR site in a Google search.

When developing links, you must keep in mind that different pages on a site will have varied rankings. Google PageRank can be thought of as a representation of how much Google trusts a specific web page

The Number Of Inbound Links

The most essential component in determining a website’s rating is inbound links. The quality of incoming links indicates how popular a website is and how much traffic it gets.

There are numerous tools available to assist you in tracking your inbound connections, but each has its own set of advantages and disadvantages. Some tools provide more than just a list of your inbound links, some also provide information or data on rankings, keywords, and popularity.

Google search console is the best tool for tracking inbound links, it gives you all the information you need about the performance of your website without requiring you to install any software or utilise any other time monitoring service.

The Google analytics tool is another technique to track inbound links to a website. The tool will provide you with insight on which days had the highest number of inbound links.

Business may utilise the Google analytics tools to discover which material generates the most traffic so they can aim to get more clicks on that type of content

Some other tools for this purpose are SEMrush and Ahrefs, but there are many other tools as well.

Anchor Text To Specific Pages

The anchor text is the text that is hyperlinked when you create a link. You want links using your keywords as anchor text for off-page SEO.

This will aid search engines in correctly identifying the content of your sites and determining which keywords they should rank for.

Take, for example, a page titled “Labrador training recommendations.” Instead of “click here” or the website’s URL, you’d prefer the links you get directing back to this page to feature anchor text like “best Labrador training ideas.”Not all links are created equal. Quality matters.

Links from well-known sites, particularly those that are considered authorities in your field, are far more useful than links from less well-known sites.

Link building speed

Along with the number and quality of connections your site receives, the velocity at which your website builds links is another key factor to consider.

However, you don’t want to construct linkages too quickly or create a large number of them all at once.

The best results will come from a consistent link-building strategy. You shouldn’t be too concerned as long as you aren’t employing automated systems that promise to generate hundreds of links at once.

Quality content

On-page SEO is commonly assumed to include content production. It is, however, a component that has an impact on off-page SEO as well. You will not have the option to connect with your crowd except if you have fascinating or relatable material.

Others are more inclined to share quality stuff when you publish it. It can even generate natural backlinks for you.

Don’t limit yourself to blog postings when creating content. Other types of information to look into include FAQs, videos, infographics, photos, and podcasts. You may get more high-quality backlinks from high-authority websites using this method.

Author Position

While Google’s Authorship experiment is no longer active, some SEO professionals believe Author Rank is still an essential off-page SEO component.

Authorship was a feature that allowed publishers to generate their own digital signatures for the uninformed. Publishers might use this functionality to link any author’s byline to their profile on another website. This link provided further information about the author’s identity to Google crawlers.

Relevance

As previously said, not all links are beneficial to your website. A backlink or an internal link’s relevance to a certain web page is evaluated by search engines.

Google’s Penguin update made it clear that websites that use deceptive backlinks would be penalised. Instead one needs to put in more work in getting excellent connections from significant sites in your speciality or niche.

Co-Occurrence and Co-Citation

Off-page SEO depends intensely on co-citation and co-currence. Co-citation happens when at least two sources notice and mention the same website or brand.

The proximity, presence, and frequency of related keywords on multiple websites is referred to as co-occurrence. Keywords that are comparable and important yet don’t match precisely are remembered for co-currence. Simply defined, co-occurrence is concerned with the availability of comparable material across many websites. Co-citation, on the other hand, examines how distinct websites are linked.

You may create a rich backlink profile by combining these two tactics. These tactics can aid in the development of your brand by increasing trust and engagement.

What Is The Difference Between On-page SEO and Off-page SEO ?

Differences Between Onpage and Offpage SEO

What differentiate the two aspect of seo is that onpage SEO is a one time task, while off-page SEO are task that needs to be done periodically

Onpage – onpage SEO helps you to increase ranking on search engine on keywords. The main task which are performed in On-page SEO are –

  • Meta title
  • Meta description
  • Alt tags
  • Robots.txt
  • Sitemaps
  • Header tags, etc

Off-page – off page is a task in which is used to creating powerful backlinks for your websites through others. The main tasks which are included in off page SEO are – 

  • Social BookMarking (SMB)
  • Profile creation
  • Directory
  • Blog commenting
  • Business listing
  • Guest posting
  • Blog post
  • Image sharing

Importance Of Off-page SEO

Off-page SEO Ranking Factors

Off-page seo tells Google how other people think about your website. A high-quality, well-maintained, and valuable website is more likely to have backlinks, or referrals (links) from other websites.

What makes it so crucial?

Google strives to deliver the most relevant results based on a user’s intent. Organic search results from Google are typically fantastic, and users frequently find out exactly what they’re looking for.

By improving your off-site seo, you make it simple or Google and other search engines to recognise the importance of your website.

A high-quality website will also receive more social media mentions, such as Tweets, Facebook likes, Instagram hashtags, and Pinterest pins.

If your website’s URL is shared on bookmarked in online communities, more traffic and socially acceptable backlinks will be generated. This is a great example of how social media marketing and off-site seo are usually related.

Off-page seo checklist

  • Use social media to share your content.
  • Guest writing allows you to share your expertise.
  • Examine the backlink profile of your competition.
  • Examine your link profile.
  • Paid adverts can help you promote your work.
  • Update your citation and directory profile in your local area.
  • With outreach, you can get your content seen.
  • Improve your site’s on-page SEO.
  • Get rid of your 404 errors.
  • Internal connectivity should be improved.
  • Using broken link construction, you can steal your competitors’ links.
  • Consider your link construction options.

How To Recover Banned Or Disable Instagram Account

Personally, I believe Instagram doesn’t just ban or disable an account for no reason at all, you may just be unconscious of the rule you violated.

Spamming, being dormant, aggressive activities, publishing copyrighted information without permission, buying followers, comments, likes, and views, and so on can all result in an Instagram account getting disabled or banned. 

Good thing is, for whatever reasons, there is a good chance you can reclaim your Instagram account if it was recently restricted or disabled. Simply continue reading to learn about some strategies for reclaiming your Instagram account!.

How To Recover A Banned Or Disabled Instagram Account

Disabling Your Instagram Account

  1. Go to the Instagram site or app, and click the ‘Get help signing in’ option on the Instagram Login. 
  2. On the following page, type your username. If you’ve changed your username, phone number, phone number, or email address multiple times, you might have issues with this step
  3. If you follow the following two procedures, Instagram will email you the recovery code. Follow the instructions in the email carefully. 
  4. After that, Instagram will send you a link to change your password. 

 

Unbanning Your Instagram Account

  1. Request Instagram formally
  2. Give your Instagram account a break
  3. Message Instagram. 

Preventing Your Instagram Account From Getting Banned Or Disabled

  1. Keep posting your content on Instagram with a proper hashtag. 
  2. Never use banned hashtags on your instagram post. Search on the internet for the list of banned hashtag. And follow the guidelines. 
  3. Never use bots in instagram that posts, follow, unfollow very frequently, because that violates the guidelines of instagram. 
  4. Don’t mass follow and like
  5. Don’t post images or videos that break social network rules
  6. Fill out your instagram profile
  7. Post frequently
  8. Put in mind copyright infringement
  9. Set up a 2 factor account authentication.
  10. Be careful with the apps that you use that connects to your instagram

Conclusion

There is a BUT, there’s no way to recover your account if you or someone else with your password erased it. You may be able to register a new account using the same address as before, but you may not be able to use the same username. 

Overall, I hope this information assists you in breaking through the instagram barrier. Just remember to keep your actions to a minimum. Bulk actions, such as too many follow/unfollow in a single stance, can lead to your instagram account being banned or disabled. 

Flutterwave Introduces A New Brand Identity, New Logo, Improved Products, And Services

In its virtual event held on the 18th March 2022, renowned payment platform, Flutterwave, unveiled a new brand identity which was accompanied by a new logo and also introduced fresh products and services such as Flutterwave capital, Flutterwave card issuing, a well-rebuilt dashboard, improved Application Program Interface (API) pages, the second edition of Flutterwave Job Fair, a new and improved checkout experience, and the Flutterwave Fintech-as-a-service (FaaS) product service. 

Big Brother Naija Star, Maria Wearing Flutterwave Old Logo Branded T-shirt

The introduction of these tools is aimed at making it not just a platform that makes it stress-free to make or receive payments but also as a platform that will help startup businesses grow in revenue, and also have access to opportunities that big companies enjoy.

In the event which was streamed on YouTube and themed “Fintech 3.0”, the African fintech brand which is used by over 600,000 businesses for payments and currently has a valuation of $3 billion stressed that their goal is to build a platform that will provide unlimited possibilities for startups and their products and services. 

So, let’s take a look at some of these new products and services.  

Flutterwave’s New Brand Identity

Flutterwave Old Logo

Flutterwave Old Logo

Flutterwave New Logo

Flutterwave New Logo

In its bid to reflect the vibrant spirit of Africa through its brand, Flutterwave which recently raised a whopping sum of $250 million through Series D Funding, has unveiled a new brand identity that depicts Africa’s entrepreneurship spirit in collaboration with Verve. 

This new brand identity is inspired by ‘LabaLaba’- which means ‘Butterfly’ in Yoruba – a renowned language in Western Africa, precisely in Nigeria. 

The visual rebranding of Flutterwave’s identity also led to the introduction of a new logo. 

Flutterwave’s Rebuilt Dashboard

Flutterwave New Identity

Rebuilt from scratch, this dashboard was built to provide every business with endless possibilities. This dashboard helps provide you with the right information to manage and grow your business.

It has the transactions, payments, customers, balance, invoices, store, and settings sections which helps you maintain your business’ record, giving you a sense of direction, and also helps you store valuable business data. 

This new dashboard also helps you customize reports and also has a Q & A section that provides answers and solutions to the difficulties you might encounter while using the dashboard. 

Flutterwave’s New Checkout Experience

This new checkout experience offers intelligence, simplicity – to prevent your customers from getting confused, and speed – which has been greatly increased, making it five times faster than the previous edition and hence reducing the possibility of drop-offs by as much as 60 percent. 

It also provides you with different payment methods that allow your customers to make payments using Cards such as Mastercard and Discover Network Global Cards, PayPal, Bank Transfer, Barter, USSD, Mobile Money, Visa QR, Voucher, Migo, and Paga. 

Furthermore, Apple Pay and Google Pay have also been added to flutterwave’s payment methods to help provide startups and small businesses with endless possibilities and make away with any payment limitation which might limit its growth. 

Flutterwave Fintech-as-a-Service (FaaS)

Flutterwave Fintech-as-a-Service (FaaS) is a service product that is built to help you input financial services into your product and also helps you input financial services into your app. 

This service will help your customers create virtual cards and even store money in their wallets which you can create through this platform to also help them pay bills and lots more.

Interestingly, you can input these financial services into your business app, products, or services in a few minutes, without having to deal with the acquisition of licenses, or building of its infrastructure cause it has already been built for you. 

Flutterwave Fintech-as-a-Service (FaaS) also makes services such as account opening, debit card issuance, KYC, payments, compliance, a high level of security, account servicing available, to help ease the stress of small businesses providing customers with financial services.

For now, it is only available in Nigeria, but will be made accessible to startups and small businesses in other nations as time goes on.

 Flutterwave Capital 

The Flutterwave capital is a service that is introduced to help startups and small businesses reach the international level they dream of, by providing them with the most blockage to a startup’s emergence – CAPITAL. 

The Flutterwave Capital platform allows businesses to get loans without collateral, strict terms and conditions, or bulky documentation. This platform helps eligible businesses get funding without stress and for as fast as two business days. 

However, being based in Nigeria is one of the criteria for being eligible for this funding. The Flutterwave capital platform is starting in Nigeria but will enlarge to other African nations as time goes on. 

Other eligibility criteria for the consideration of your loan application include:

  •  Having high overall processing volume on Flutterwave.
  • Not defaulting on previous loans.
  •  Having a low rate of unsettled charge-backs. 
  •  Using Flutterwave to process payments for at least three months. 
  • Not having a declined loan application on the Flutterwave platform for the past 30 days. 

To learn more about the eligibility criteria for Flutter Capital, check out this article. 

In addition, Flutterwave also announced that it will be hosting the second edition of its Job fair. This event which saw its sold-out first edition held on the 19th February 2022, is a platform where job seekers are opportune to speak to prospective employers and hopefully get hired in industries such as Engineering, Marketing, Products, Growth, and lots more.

Meanwhile, Flutterwave card issuing which allows startup businesses to issue physical and virtual cards to their customers was made available with immediate effect, with virtual cards being attainable worldwide, and physical cards available only in Nigeria for the time being.

SEO Marketing: What It Is And How It Works

When it comes to SEO Marketing, there are many opinions, so many answers to one question, which shows how complicated and amass it is.

Every website owner should have basic knowledge of how SEO works, as it will improve website ranking which leads to more brand visibility. In this article we would cover topics like:

  1. What is SEO ?
  2. Types of SEO ?
  3. Meaning of on-page SEO ?
  4. What is off-page SEO ? 
  5. Meaning of technical SEO ?

What is Search Engine Optimization ?

SEO Marketing What It Is And How It Works

 

SEO stands for search engine optimization. SEO is a set of procedures for optimizing a website to increase website visibility for better productivity, such as Increased website traffic leading to various job opportunities and income

In simple terms, SEO is the process concerned with creating and improving your website to be visible to search engines like Google, when people search for your website or business online. Your pages can have a lot of potential visitors if it is visible to users on the search results.

In simpler terms, it means a practice of enhancing organic traffic on the search engine results page to make it rank higher for more brand visibility.

But what are those practice that makes a good SEO optimization:

  1. Create materials/content under the control of your keyword analysis.
  2. Make use of catchy titles and headlines.
  3. Create compelling meta descriptions
  4. Make sure of image optimization
  5. Insert varieties of internal hyperlinks.
  6. Make available user-friendly design (on mobile and desktop)

What Are The Types Of SEO ?

Types Of SEO

Do you want to induce the maximum amount of traffic to your website? You’re going to be wanting more than one optimization…

There are square measure three all-around organic search strategies which are:

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO

These SEO techniques will facilitate web site you want to target. By breaking down your strategy, It’ll be a lot easier to arrange and execute your optimization goals.

We’ll go over each sort of SEO and how they fit into your entire marketing plan in this piece.

What Is On-page SEO ?

On=Page SEO

On-page SEO focuses on the optimization of a website’s content and structure to improve its ranking in search engines. There are several ways to achieve on-page SEO, which include optimizing titles, meta descriptions, and the anchor text; adding relevant keywords to titles and tags; using online search engine optimization (SEO) techniques such as keyword density and keyword placements;

Overall, on-page SEO is an important part of any website’s marketing strategy, because it can help to increase traffic and conversion rates.

The Element Of On-page SEO optimization

For on-page SEO, there are no globally accepted procedures. Howbeit, the analysis, and implementation strategies should be as extensive as doable, to guarantee that every potential for enhancing search engine rankings is taken advantage of.

Even if there isn’t a straightforward step-by-step approach to improving on-page aspects of websites, the subsequent list tries to hide the bulk of the foremost common parts, which are divided into four categories:

1) Enhancement of technical capabilities

A website’s three primary technological components that can be optimized includes:

Server Response Time

Because search engines use website load times as part of their ranking algorithm, improving server response times is an important aspect of on-page SEO

The Source Code

Improved website performance can be added by efficient source code. To make it easy for the Google bots to index the site, unnecessary functionalities or code portions can be often be deleted or other aspects combined

Internet Protocol (IP) Addresses

These are accustomed to deciding if, for example, you’ve got a foul neighborhood problem, for example,  you ought to continuously have a singular IP address for every internet project. This sends a message to Google and other search engines.

2) Content

In this context, content refers to more than just visible on-screen items like text and photos. It also includes features that aren’t apparent at first, such as alt-tags and metadata.

Text

Text optimization has been long done on the basis of keyword density. This method has been replaced, first by using WDF*IDF tools to weight terms, and then, at a higher level, by concluding topic cluster analyses to prove terms and relevant terms.

The goal of text optimization should always be to develop a text that not only revolves around a single keyword but also includes term combinations and complete keyword clouds to the best of one’s ability. This is how to guarantee that the content accurately describes a topic.

This is how you can make sure your information is as precise and comprehensive as possible when it comes to describing a topic. It is no longer sufficient to optimize texts only for the purpose of search engines.

Text Structural Elements:

These include using paragraphs or bulleted lists, h-heading tags, and bolding or italicizing specific text components or words

Graphics Section

Every image is a valuable content element that can be improved. They can help improve the content’s relevance, and well-optimized photos can rank in Google’s image search on their own.

At the same time, they can make a website more appealing to visitors. Users will spend more time on your site if you have appealing image galleries, and the names of the files one aspect of picture optimization is the use of graphics.

Videos

A lot of what pertains to photographs conjointly applies to videos as well, SEO’s and webmasters ought to pay special attention to whether or not the audiovisual content on their pages can be watched by users.

Meta-tags:

On-page SEO includes meta titles, which are crucial page elements for rankings, and meta descriptions, which are an indirect factor that affects the CTR (click-through rate) in search engine pages.

Eleven though consumers cannot see them right away, they are still regarded as part of the content because they should be optimized alongside the texts and images. This makes it easier to guarantee that the keywords and topics addressed in the text are closely related.

3) Internal Linking And Structure

Internal linking is often accustomed to guide a bot’s visit to your domain and additionally to optimize navigation for human people.

Logical Structure And Crawl Depth:

the goal here is to properly structure menus and limit the number of level hierarchies to four. The fewer layers there are, the faster a bot can reach and crawl all of the sub-pages.

Internal Linking

Internal linking influences how link juice is maintained and disseminated throughout a site and can aid in increasing the relevance of sub-pages for a specific keyword. A strong sitemap is one among the foremost vital on-page SEO basics there’s, and extremely relevant, each for users making an attempt to navigate around the domain and for program crawlers.

Canonization

Using existing canonical tags and/or designing pages with a no-index attribute are two ways to avoid duplicate materials

URL (Uniform Resources Locator Structure) Structure

This entails determining whether or not search engine-friendly URLs are being utilized, as well as whether or not the current URLs are logically related to one another. Uniform resources locator length (URL) may be checked out as part of on-page improvement.

Focus

Pages that don’t contain any notably helpful content and maybe thought-about unmeaning for the Google index, ought to be robots meta tag “noindex”, which can forestall them from being enclosed within the search results

4) Design

Usability is a crucial consideration in today’s web designs. To improve the page’s operation, complex graphics (such as those created using flash) are frequently replaced with simpler alternatives. Other aspects, such as JavaScript apps, can be similarly affected.

Mobile Optimization

This is the process of altering a website’s desktop content to make it accessible and viewable on mobile devices such as smartphones and tablets

File Sizes

Pictures or graphics that are large will drastically increase the load time of a page. SEOs and graphic designers should maintain file sizes as little as feasible as part of their on-page optimization.

Call-To-Action

Specific page components ought to be accustomed to simulate user action by encouraging interaction with the website. Our Search metrics Ranking Factors studies have more information on on-page (and off-page) optimization.

What Is Off-page SEO ?

Off-Page SEO

Off-page SEO, also known as “off-site SEO” is a type of search engine optimization that takes place outside the website, it is an indirect activity that occurs outside your site which includes link-building, social networking, and digital marketing.

By doing so, you boost your website reputation and boost your DA (domain authority) and PA (page authority).

Off-page SEO optimization tactics for higher ranking:

  1. Link building
  2. Use of social media
  3. Bookmarking on social media
  4. Blogging as a guest
  5. Developing a brand
  6. Marketing with content
  7. PR
  8. Local search engine optimization
  9. Forums
  10. Marketing with influencers
  11. Events
  12.  Podcasts
  13. Reviews
  14. Syndication of content

What Is Technical SEO ?

Technical SEO

The term “technical SEO” refers to the process of correcting the technical faults of a website. It refers to website and server enhancement that aids search engine spiders in more efficiently crawling and indexing your site to help improve organic ranking.

Whatever is connected to a page and a website, which is in control by web developers and webmasters is referred to as technical SEO.

It can also be termed as the act of optimizing specific aspects of your website on the server so that people can quickly navigate your search engine bots and can successfully crawl and index them. These changes are made to your website’s “behind-the-scenes” code.

The following elements make up technical SEO techniques

  1. Website structure
  2. Indexability
  3. Site loading time
  4. Indexing
  5. Web design that is responsive
  6. Structural data
  7. Schema
  8. Mobile-friendliness
  9. Security

SEO might be hard to implement all at once, but practicing these tactics would help boost your website ranking tremendously.